Brand Messaging

What is our brand?

Georgia College promises to give our students the skills to navigate life. We deliver on this by integrating learning and inquiry with life-changing real-world experiences and career development, both inside and outside the classroom. Our students, faculty, staff and alumni are curious, determined, engaged, passionate, welcoming and aspire to be preeminent in all things.


Does my story exemplify the brand?

University Communications is always looking to share stories that further the brand of the university. We use a variety of platforms to communicate the many success stories from our students, faculty, staff, and alumni. Please share your ideas with us.

Here’s a few ideas of the kinds of stories we look for.

  • Students leading both inside and outside the classroom
  • Faculty challenging students to think independently, creatively and critically
  • Alumni who have become innovative and creative leaders
  • Staff who think outside the box to provide personal attention and dedication to every student

Positioning statement

Georgia College is the selective, nationally preeminent public liberal arts university that intentionally integrates learning and inquiry with life-changing real-world experiences and career development, both inside and outside the classroom.

We attract high-performing students who want to enthusiastically pursue their passions and explore their leadership potential while embracing a dynamic campus and community life. Our rigorous academics open minds and broaden worldviews so students learn to thrive on complexity, diversity and change.

Our respected professors are passionate about teaching and challenge students to think independently, creatively and critically. Our personal attention and dedication to every student’s success guides their progression to becoming versatile, talented
professionals.

Our beautiful, historic campus offers an inspiring intellectual environment that evokes a sense of community and campus pride. We prepare the next generation of critical thinkers to be innovative and creative leaders in a rapidly-changing, complex world.


Brand Promise: Skills to navigate life

Brand Personality:

  • Aspiring
  • Curious
  • Determined
  • Engaged
  • Passionate
  • Welcoming