Liberal Arts MBA - Course Description
ACCT 6601: Financial Reporting & Analysis (3 credit hours)
This course focuses on the use of accounting information in business decision making. Emphasis will be placed on understanding the accounting concepts required for the preparation, interpretation, and analysis of financial statements. Students will gain an appreciation of the impact of financial decisions and policies on the performance of an organization, and acquire a broad understanding of how parties external to the organization interpret the reporting of financial information produced by management.
ACCT 6602: Managerial Accounting for Planning and Control (3 credit hours)
The aim of this course is to provide students with a framework for analyzing and understanding the cost, revenue, and profit structures of a business. This understanding facilitates organizational planning and control, and decision-making about short-term (operational) and long-term (strategic) directions of the business.
BCOM 6611: Business Communication (1.5 credit hours)
Presents an application of contemporary management communication within the business environment. Comprehensive written and oral communication are connected with high-impact presentation techniques to give students practical skill for writing effective reports and making effective oral presentation for decision makers. Enhancement of communication skills, techniques, and theories that lead to more persuasive, professional performance will be an integral part of the course. This course will help students develop their writing and presentation skills to a mastery level sufficient to allow them to easily and effectively tackle communication challenges.
BUAD 6620: The Business Plan in The Entrepreneurial Environment (1.5 credit hours)
This course will provide students with a theoretical grounding in the literature related to entrepreneurship. They will gain an understanding of the importance of a well conceived business plan and will explore the various parts of a well-prepared business plan.
BUAD 6622: Strategic Communication (3 credit hours)
A study of the nature, functions, and dynamics of strategic business communication. This course examines models of communication and their relationship to leadership and management styles. The theories presented are applied in various situations experienced at the managerial level in today's global business environment. Included is a study of the verbal, nonverbal, and listening issues encountered when communicating with a diverse workforce.
BUAD 6625: International Experience (3 credit hours)
This course is designed to provide an international travel and business experience. Students will travel to a foreign country, visiting both business and cultural points of interest. The course explores different economic, political/governmental, and social/cultural systems and their impact on global business. It imparts a clearer understanding of the major facets of international business operations.
ECON 6630: Economics for Managers (3 credit hours)
The course covers the fundamental concepts of principles of economics and integrates them in the context of managerial decision making. Micro and Macro principles are incorporated through real world examples of theory and policy and how they influence the decisions of managers as they struggle to operate efficiently and profitably.
FINC 6641: Financial Management (3 credit hours)
This course introduces the concepts of financial management. The primary concerns are the responsibilities of a financial manager, and the investment (capital budgeting) and financing (capital structure) decisions of the business. The approach taken to understanding how to effectively make these decisions is the analysis of risk and return, and the creation of value through cash flow. A secondary objective is to develop an understanding of the capital markets and their participants, and to understand the role of financial products in the decision process.
LENB 6651: Legal and Ethical Issues for the Entrepreneur (1.5 credit hours)
A survey of the law of contracts and its impact on agency, partnerships, and the employment relationship. Additional topics include torts, insurance, landlord/tenant, taxation, and business ethics. The goal of the course is not to impart technical legal skills, but to enhance the judgment which students will bring to their responsibilities as entrepreneurs.
MGMT 6671: Analytical and Inferential Tools of Business Enterprise (3 credit hours)
This course presents an introduction to statistical concepts and techniques useful to managers of organizations in both the public and private sectors. Topics covered include descriptive and graphical analysis, probability, basic inferential techniques, analysis of variance, and regression analysis.
MGMT 6673: The Human Environment of Organizations (3 credit hours)
This course addresses topics which will help the student to understand human behavior and organizational processes that facilitate or hinder work performance. The topics in this course provide the foundation for understanding individual and group behavior and provide the student with appropriate theory which will enable them to solve various problems faced by managers.
MGMT 6675: Operations and Quality Management (3 credit hours)
This course is an introduction to key goods-producing and service-rendering issues, and associated theories, tools, and techniques that will facilitate successful operations management decision making. Emphasis is given to significant problem areas that novice entrepreneurs encounter in the modern business environment.
MGMT 6679: Strategy and the Business Plan (3 credit hours)
This is the capstone course in the full-time MBA program. It provides a venue for integration of the subject matter covered in the various disciplinary courses comprising the program. The culminating experiences involve operation of a company in a simulated competitive environment and completion of a realistic business plan for a new small organization venture. The focus is on solving comprehensive, multi-faceted management problems at the strategic, policy-making level of the organization including ethical and international implications. The course focuses on the importance of problem identification, strategy formulation, implementation, and evaluation.
MKTG 6681: Marketing & Product Development (3 credit hours)
This course provides the foundation for marketing, a marketing plan, and specifically for the development of a unique product/service offering. Topics of study include the Four P's of Marketing, with emphasis placed specifically on Product, the bundle of attributes given in a marketing exchange.
MKTG 6682: Promotional Strategies (1.5 credit hours)
This course provides a comprehensive framework for the promotional efforts of marketing. Through this course student will develop a comprehensive Integrated Marketing Communications (IMC) Plan, integral to the business plan for a unique product service offering.
MMIS 6691: Information Planning and Strategies (3 credit hours)
The purpose of this course is to enable a manager to communicate professionally with external parties (such as technical support) about any issues involving information systems and technology and to use the information provided by information systems to make critical business decisions. Emphasis will be placed on the development of a successful business plan that includes the use of information to obtain and sustain a competitive advantage.
