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Mission & Implications in the College of Business

Vision Statement
The J. Whitney Bunting College of Business will be among the best business schools in the Southeast by delivering programs of excellence that are built on a public liberal arts foundation.

Mission Statement
The mission of the J. Whitney Bunting College of Business is to foster the development of capable business professionals who are responsible citizens grounded in a liberal arts education.

Implications of the Mission

The college is dedicated to continuous improvement in business education and professional practice through faculty scholarship. The college values various forms of scholarship. However, given the mission of the university and the college, faculty scholarship in the college emphasizes contributions to practice, and learning and pedagogical scholarship.

A liberal arts education helps develop an inquisitive mind, analytical reasoning, effective communication skills, and community involvement.

Capable business professionals possess knowledge and skills within the core business disciplines and have a specialized understanding of their chosen field. Business knowledge and skills are developed through both academic and professional engagement.

Responsible citizenship requires a global perspective, an appreciation of diversity and an awareness of ethical issues and obligations. Responsible citizens contribute to their community.

We serve many groups, including undergraduate and graduate students, as well as a variety of organizations. Our undergraduate students rank among those at leading universities in the state in terms of entry level SAT scores; most attend school full time. Our graduate programs serve both full-time and part-time students, with degree completion ranging from one to three years.

Goals

The faculty and staff of the College of Business, in partnership with constituencies such as our advisory board, alumni and university advancement, will distinguish our undergraduate and graduate business programs.
We will:

Leverage the university's liberal arts foundation by:

  • Emphasizing ethical principles, dilemmas and professional codes.
  • Fostering global understanding and cross-cultural awareness.

Continuously improve the quality of our undergraduate and graduate programs by developing students’:

  • Analytical skills
  • Communication skills
  • Core business knowledge
Enhance undergraduate and graduate education by:
  • Providing a suite of market-relevant programs.
  • Appropriately utilizing technology.
Continuously improve student professional development by:
  • Supporting student honor societies, service clubs and advisory boards
  • Providing networking opportunities and support for career placement.
Develop and manage the resources necessary for sustainability by:
  • Pursuing external funding and innovative revenue generating academic programs.
  • Allocating resources to high demand programs and initiatives that are strategic priorities.

Distinctive Competencies

The College of Business excels in several areas, including:

Academic Programs

Our AACSB accreditation indicates that we are one of the top 5% of business schools worldwide. Our major-area ETS scores rank among the highest in the nation. Our students are routinely accepted into premier graduate programs across the nation. The college has nationally ranked programs at both the undergraduate and graduate levels. Our CPA exam pass rates are among the highest in the state.

Human and Physical Resources
A significant percentage of our faculty have earned doctoral degrees from AACSB accredited programs. We have an internationally diverse faculty. Professors actively encourage interaction with the students. Our faculty members maintain a balance between research and student- focused teaching. Campus surroundings and classroom technology are conducive to a collegial atmosphere that enhances learning.

External Outreach
Integrated service and experiential learning are distinctive characteristics of several courses and majors. These applied client projects are one way the college engages students and the community.

Centers
The Economics of Education Policy Center is one of a select group of Georgia College Pillars of Excellence. The Center supports the Economics Department’s public policy focus. The Center for Economic Education serves economics teachers and receives grants to support research and outreach. Both centers generate external funding and regularly publish cross-disciplinary research. The Multimedia Technology Center provides Website development and support for non-profits.

We excel in accredited academic programs, deployment of both human and physical resources, external outreach via field-based experiential learning and service through our three centers


Strategic Priorities

College of Business efforts are concentrated into delivering:

Market-relevant programs by

  • Continuously evaluating the rigor and focus of our undergraduate programs to improve their quality and ensure the practical value of students’ knowledge and skills.
  • Continually reviewing our graduate programs for rigor, viability, and value added.
Market-ready graduates through
  • Professional development and career readiness initiatives.
  • The use of classroom experiences in applied settings.
  • The number and quality of internships.
  • The resources to sustain these activities come from various sources including alumni and other friends of the College of Business.

College-wide Competencies and Priorities

External Outreach – Integrated service and experiential learning are distinctive characteristics of several courses and majors. These applied client projects are one way the college gives back to the community.

Internships – Our students complete internships with local and regional businesses. For example, the College has developed a strong relationship with the Disney College Program, one of the premier internship programs in the United States. In addition, business students compete well for the limited number of positions available in the co-op program at Warner Robins AFB.

Academic Programs – the Accounting program has created a distinctive niche with regional accounting firms. Students enter the fifth-year MAac program, prepare for the CPA exam, and begin a career in public accounting. Placement rates are high.

Centers – The Economics of Education Policy Center is one of a small number of Georgia College Pillars of Excellence. The Center supports the Economics Department's public policy focus. The Center for Economic Education serves economics teachers and receives grants to support research and outreach. Both centers generate external funding and regularly publish cross-disciplinary research.

College-Wide Goals, Objectives, Assessment Measures, and Outcomes

To support the mission of the university and the college, the faculty and staff of the College of Business at Georgia College, in partnership with constituencies such as our advisory board, alumni, and university advancement, will

1. Distinguish our undergraduate and graduate business programs, leveraging the university's liberal arts foundation, by

1.1 Enhancing student understanding of responsible citizenship
Assessment measure, citizenship: The college will track student involvement in course-related service projects, student club service activities, and other service learning activities. Data will be provided by self-reports from faculty on activities each semester and by Academic Engagement through postings of service learning hours.

  • Learning Outcome: Students are encouraged to complete an out-of-classroom service project. Service leaders among students are recognized by the college. The quality of the service project is measured using a rubric.

1.2 Emphasizing ethical principles, dilemmas, and professional codes
Assessment measure, ethics: Students identify and discuss ethical dilemmas from internship experiences in their written internship report.  Another means of developing ethical understanding is through classroom-based case analysis.

  • Learning Outcome: Students identify and cope with ethical issues encountered in the workplace.

1.3 Fostering global understanding and cross-cultural awareness
Assessment measure, global understanding: The college will track the number of business students who complete a study abroad each year, based on data provided by the International Education Center. The college will monitor the content of its international courses.

  • Outcome: The college expects numeric growth in students completing a study abroad.
  • Learning Outcome: On average, students score at or above the ETS norm on "International Issues."

2 Continuously improve the quality of our undergraduate and graduate programs by

2.1 Developing students' analytical skills
Assessment measure, analytical skills:  Faculty evaluate the ability of students to collect data, form accurate conclusions and make supportable recommendations based on rigorous analysis.

  • Learning Outcome: On average, students score at the midpoint or above on each item on the assessment rubric. The college-wide rubric is the core of course-level rubrics.

2.2 Developing students' communication skills
Assessment measure, oral communication skills: Faculty who give individual student grades for oral presentations will use the standard, college-wide rubric as a component of their grading criteria for student oral reports.

  • Learning Outcome:  Students in each program will receive individualized feedback multiple times on their oral presentation skills as they progress through the program. The college-wide rubric is the core of course-level rubrics.

2.3 Developing students' core business knowledge
Assessment measure, core business knowledge: Students in the capstone course take the ETS exam as part of the course grade. Faculty review student performance in each subject area.

  • Learning Outcome: On average, students perform at or above the ETS norm in each subject area.

Assessment measure, external projects: To enable practical applications of core knowledge and skills and to foster learning outside the classroom, the college will track the number of internships and external projects and will measure the quality of those projects.

  • Outcome, external projects:  A growing number of students will complete an external project.
  • Outcome, internships: The college will track the number of internships through Banner system data and department records. The college expects numeric growth in the number of students who complete an internship.
  • Learning Outcome: The quality of the external project is measured using a rubric. The college-wide rubric is the core of course-level rubrics.

3 Enhance programs for graduate and professional learning by

3.1 Marketing graduate programs
Assessment measure, program marketing: The college will develop direct mail, electronic and printed newsletters and other promotional materials to promote course and workshop offerings.

            • Outcome: The college will distribute at least one direct mail or electronic newsletter each semester that directly promotes its graduate programs.

3.2 Developing workshops for external constituencies
Assessment measure, workshops: As one way of participating in regional economic and workforce development, the college will offer workshops of interest to professionals in central Georgia. We will track the number and types of workshops offered.

            • Outcome: The college will offer at least one workshop each term.

3.3 Incorporating appropriate technology into the college's programs and in state-wide consortiums
Assessment measure, state-wide consortiums:  Consistent with our liberal arts mission, the college's primary delivery mechanism is face-to-face classroom education. The college supports the Regent's capacity objectives through the Georgia Web MBA.

            • Outcome: The college will allocate faculty and other resources to the Georgia Web MBA.

4 Improve faculty, staff, and student services by

4.1 Enhancing student honor societies, service clubs and advisory boards
Assessment measure, student activities: The college will track awards/recognitions received by student organizations and by the faculty advisors of those organizations and will track funding used to support service club activities.

            • Outcome :The college will report participation in student activities and review feedback students or student groups receive from meetings/conferences.

4.2 Providing exemplary academic advising services
Assessment measure, advising survey: The college will survey students in alternate years using the advising survey form developed by faculty. The form evaluates the advising students receive from faculty members as well as from the college's advising office.

            • Outcome: Average responses from students are at or above the midpoint for all measured items on the advising assessment questionnaire.

4.3 Developing initiatives for student professional growth
Assessment measure, professional growth: Students will have opportunities to attend mock interviews, resume workshops and career preparation workshops.

            • Outcome: The college will offer at least two professional growth activities each semester and will report student participation in each activity offered.

4.4 Fostering career placement and networking opportunities
Assessment measure, career networking: The college will track the number of opportunities for students to interact with alumni and advisory board members though special speakers and trips.

            • Outcome: The college will offer a minimum of two networking activities each semester and will report student participation in these activities.

4.5 Supporting faculty and staff development, and faculty scholarship
Assessment measure, faculty development:  The college will facilitate faculty development and will track participation.

            • Outcome: The college will provide at least one faculty development workshop each fall and spring semester and will report faculty participation.

Assessment measure, staff development:  The college will facilitate staff development and will track participation.

            • Outcome :The college will make available at least one staff development activity each year and will report staff participation.

Assessment measure, funding for scholarship: The college will support faculty research grants through revenue generated by the university's funding model for the summer terms.

            • Outcome: Faculty research will remain a priority as a use of summer revenues. The college will monitor outcomes from research grant funding by self-reports from faculty who are awarded the competitive grants.

4.6 Increasing external funding and reallocating existing state funds
Assessment measure, external revenue: The college will develop and track revenue from external sources to increase support for its programs and to augment state funding. External funding sources include private donations, the Georgia Web MBA and fees received from workshop participants, contracts, and grants.

            • Outcome: The college expects dollar growth in external revenues.
            • Outcome: Annual budget priorities for the college will be set by the dean, in consultation with the department chairs, area coordinators and members of the Strategic Management Committee.
            • Outcome: Budget allocations each year will clearly reflect priorities as established by the mission, goals and objectives of the college.

NOTE: Goals 1 and 2 address Assurance of Learning, Goal 3 External Outreach, and Goal 4 Faculty, Staff and Student Services.

 

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