The Georgia College brand

The Georgia College brand is more than a graphic representation; it is a multidimensional concept that shapes and defines our university.

Our brand platform was created based on data collected from students, faculty, staff, alumni and community members. It represents the values and attributes that these groups feel are important to our university.

Our brand promise, pillars and drivers are available here.

 

Georgia College has an official licensing program, administered by Learfield Licensing Partners (LLP). This means that Georgia College requires that all commercial products bearing university logos and marks must display the official Collegiate Licensed Product label. The label signifies that the item is officially licensed by the university, and that a portion of the sale price is returned to the university for the benefit of its students and programs. The label also serves as an assurance to customers that the products meet quality standards and have been approved by the university.

Vendors who are not licensed are not permitted to use Georgia College logos and marks.

It is an infringement on Georgia College's registered names, logos and trademarks to produce GC merchandise without written authorization. Vendors who fail to follow this policy may not be allowed to do business with Georgia College.

Uses of the names, logos and trademarks are approved and monitored through the Office of University Communications to ensure that the marks are used according to design standards and to protect ownership of the marks. 

How do I become a licensed vendor?

For specific questions regarding ULM’s trademark licensing program you can reach out to LLP at (317) 669-0808 or contact:

Tom Kehoe
Brand Management Representative, LLP
tkehoe@learfieldlicensing.com
(317) 762-7826

 

Frequently Asked Questions

What is the purpose of the trademark licensing program?
The  trademark licensing program was established to protect and control all uses of the university’s brand marks and graphic identity.  

Who must be licensed?
Anyone or any business/organization wishing to use Georgia College's trademarks or verbiage on a product must have a license before offering the product/goods for sale. 

Becoming a Licensee
The university and LLP strive to make obtaining a license to produce Georgia College products obtainable and user friendly.

For specific questions regarding the process, please contact LLP or visit their website at www.learfieldlicensing.com 

You can download an application for licensing here: 
http://learfieldlicensing.com/wp-content/uploads/2015/07/license_application.pdf 

What companies are currently licensed with Georgia College?
For a list of current licensees, please visit: http://learfieldlicensing.com/vendor-list/

How do I know if a product is licensed?
All licensed products should feature the Collegiate Licensing Properties Association logo.  This tag signifies that manufacturer of this product has gone through the correct process with LLP and holds a license with the university.

Our logos and trademarks serve as a strong visual identity, establishing standards for consistency and ensuring the integrity of Georgia College's graphic identity. Likewise, the words which we use to refer to our institution help to define who we are for ourselves and our constituencies. We therefore have set up institutional standards for both our visual identification and for our language about the college.

These standards apply to any individual or group acting as an official unit or representative of Georgia College, publicizing the college in any way.  This particularly applies to any use of a Georgia College logo or mark for any purpose. These are registered trademarks of Georgia College & State University and may only be used with the university's consent.  The Identity Standards apply to all areas of the university, including, but not limited to, students, faculty, staff, departments, divisions, community members, businesses, nonprofit organizations, athletics, booster clubs, alumni groups, clubs and organizations, sororities and fraternities, outside printers, vendors and manufacturers. The university has the right and responsibility to monitor every use in order to protect its graphic and verbal identity (under federal trademark law and Board of Regents policy).

If you have any questions about the Graphic Identity Program, please contact University Communications at 478-445-4477.

Our official name

Although officially and formally our name is Georgia College & State University, that name in its full nomenclature should only appear on official, legal and ceremonial university documents or materials such as diplomas, contracts, commencement regalia, etc.  Note the use of the ampersand; the word "and" is never part of the written name of the university.

Correct

Georgia College
Georgia College & State University  (legal documentation only)       

Incorrect

Georgia College and State University, GCSU, GC&SU, GC & SU, G.C.S.U., Ga. College, Georgia College & State, Ga. College and St. Univ.

Our marketing logo and marks

Georgia College

GC (on merchandise and athletics apparel)

Bobcats

Using logos and marks

Both high-resolution (for printed materials) and low-resolution (for the web) versions of the official logo and other marks are available. The logo is available by sending a request to victoria.fowler@gcsu.edu.

Primary guidelines for use of the university logo: 

1. The primary university logo must always include the Pergola to the left of the words, "Georgia College." A secondary mark, known as the stacked version of the logo, is available for applications (such as apparel and promotional items) where the primary mark does not reproduce true to scale.

2. The modifier, "Georgia's Public Liberal Arts University," is part of the official logo and must not be deleted nor substituted for any department name or unit.

3. The preferred logo is printed in black with the Pergola printed in green (PMS 626).  Alternatively, the logo may appear in appear in all black or entirely in Georgia College’s official blue and green (Blue: PMS 287 (#003399, web); Green: PMS 626 (#006633, web)), or in white against a black, gray or official blue or green background.   

4. A version of the official logo must appear on the front of all materials (publications, websites, etc.) and in the address block if included. For larger publications, the logo must appear on the cover, title page and back cover.

5. The Graphic Identity Program applies to all visual representations of the university – printed materials, signs, video productions, exhibit materials, web pages, athletic uniforms, email and other electronic newsletters, vehicles, apparel, merchandising, promotional items, etc.

6. The symbols of the logo system cannot be modified or altered in any way, and they cannot be combined with other logos or images. In those instances where Georgia College is a co-sponsor or co-participant in a program or activity, the logos may be used jointly with logos of other sponsoring organizations with the approval of University Communications.  Logos should always be reproduced from high-resolution camera-ready copies or digital files in order to maintain a high level of quality.

7.  The logo may never have any graphic, text, photo or other image obscure or run over any portion of the logo (use as a watermark is the one exception to this rule).  The logo may never be cropped or altered.

8.  All academic, administrative, athletic and support units of the university are required to use the approved letterhead style on all stationery, envelopes and business cards.  The approved style allows for the listing of the college or department under the logo.

9. Independent logos for individual departments, offices and programs are not allowed, as they may create confusion and may conflict with the overall university brand.  The name of colleges, departments and other units may be placed to the right of the stacked logo, separated from the stacked logo by a line. It may also be placed underneath the primary logo and separated from the logo by a line. Department, office and program logos must be obtained from Georgia College Printing Services or from University Communications to ensure that they adhere to graphic identity standards prior to use.

10. The official seal of Georgia College & State University is not a part of the logo system, and it is not interchangeable with Georgia College logos. The seal should be used only by the Office of the President and on formal, official, legal and ceremonial documents or materials representing the institution, such as diplomas, proclamations or commencement and inauguration regalia.

11. Exceptions to these standards must be approved in advance by the Office of University Communications.  

Use of athletic logos for athletics, apparel and merchandise

Athletic logos are designed to readily identify the university and its teams and to promote the sale of merchandise to Georgia College fans.  The primary objective for guiding the use of these logos should be to promote our athletic teams and overall "fan spirit" of the university as represented by our athletic teams.

The primary athletic logo is the blue and green Bobcat face over the stacked words, in green (PMS 626) outlined in blue (PMS 287), Georgia College. 

Alternative versions include a horizontal "Georgia College" with the Bobcat face separating the words.

Secondary logos include a blue (PMS 287) G overlapping a green (PMS 626) C with the Bobcat face anchoring the left corner of the art.  Another secondary logo is a script word, bobcats and the same word with the bobcat face substituting for the "o" in bobcat. 

These logos are registered trademarks of Georgia College and all uses of any of these logos must be approved by University Communications.

Logos are to be used only in the form represented on the official university logo page.  Logos may not be cropped or otherwise altered.  No copy or image is to interfere with the logo in its correct form.  Logos are a form of university signature.

The use of the GC with the bobcat and interlocking GC are only permitted if the Georgia College connection is already clearly identified.  For instance, if the primary mark is used on a baseball shirt, the baseball cap could have the GC with bobcat. 

Logos must be used only in blue, green or black, or reversed in white on a blue PMS 287, green PMS 626, black or gray background. 

Logos may be reproduced only on white, green, blue, gray, black and fashion colors (which vary by season).   The green and blue should come as close as possible to the university's official PMS colors of Green 626 and Blue 287.

No other Bobcat logos are permitted.  The word "Athletics" or "Bobcat," or the names of individual teams, may appear with the GC plus bobcat logo as shown in the identity system.  The names of officially sponsored athletic events or camps may appear with the GC Bobcat, such as Summer Basketball Camp.

For more information, contact University Communications at 478-445-4477.

Vehicle graphic identity guidelines

Our logos and trademarks serve as a strong visual identity, establish standards for consistency and ensure the integrity of Georgia College's graphic identity. All vehicles procured by the university are required to utilize the proper Georgia College marks and placement in order to ensure they adhere to the university’s style standards. These marks are property of Georgia College & State University and may only be used with the university's consent. Adherence to this procedure is mandatory, as the university has the responsibility to monitor every use of its registered marks in order to protect its graphic identity (under federal trademark law and Board of Regents policy).

If you have any questions about the Vehicle Graphic Identity Program, please contact University Communications at 478-445- 4477.

What Vehicles Fall Under this Procedure

Vehicles included are cars, trucks, vans, busses, sport-utility vehicles, golf carts and other motorized utility vehicles that are owned by the university or operated for university purposes. All vehicles with existing graphics as of Oct. 1, 2014, are exempt from these guidelines. If these vehicles are subsequently re-decaled, they must adhere to these guidelines. 

Guidelines for the Vehicle Graphic Identity:
1. Logos or wordmarks used on any university-owned vehicle will use the marks according to the usage that the vehicle body-style can accommodate. Vehicles must include the vehicle identification number assigned to the vehicle by the university, as well as any state or federal law-mandated marks in accordance to the law.

2. For vehicles with white or light colored paint, a black, green or blue logo will be used. For vehicles with dark colored paint, a white logo will be used. 

3. The official primary university logo will be used (pergola logo) which a department can customize with its approved department extension logo if desired. University Communications will provide these logos for use upon request, to ensure proper style and formatting.

4. Cars, trucks, sport-utility vehicles and vans should have one logo placed on the driver-side door and on the front passenger-side door. The top of the logo should be placed approximately 5 inches below the door window and should be centered on the width of the door. Golf carts and utility vehicles should have one logo centered on the front panel of the vehicle. If, in the event that any vehicle’s body style cannot accommodate these placements, please consult University Communications for accommodation instruction.

5.  The logo may never have any graphic, text, photo or other image obscure or run over any portion of the logo (use as a stationary watermark is the one exception to this rule).  The logo may never be cropped or altered. No additional logos or graphics may appear on any vehicles without prior permission from University Communications.

6. Exceptions to these standards (including vehicle wraps) must be approved in advance by the Office of University Communications, in collaboration with a panel of marketing communications professionals from the Georgia College campus. The Office of University Communications reserves the right to approve all usage of any of the University’s official marks to ensure that they properly align with the university’s mission and brand identity.

Standards for publications: print, web, TV

"Publications" include traditional printed materials, electronic communications (web and mass distribution HTML emails) and video. All communications to external audiences (including students) must be approved by University Communications prior to distribution. 

Print Publications  
Examples of print publications include: advertisements, announcements, annual reports (for public distribution), banners, business cards, billboards, brochures, catalogs, fact sheets, flyers, forms, envelopes, event programs, informational booklets, letterhead, magazines, newsletters, postcards, posters, promotional or recruitment materials, and reports (for public distribution).

Video Publications
Official video productions related to promotion, education or archiving and are designed for public broadcast on cable, satellite, webcasts, iTunes, YouTube and/or other web or on-line distribution, should use the standard Georgia College logo in their credits.

Georgia College follows AP Style with variations in its publications, web site content, and internal and external communication. The university style guide can be viewed here.

If you’re a Georgia College employee or a contractor hired by the university and you are creating or contributing to any GC social media, these guidelines are for you.

We expect everyone who participates in social media on behalf of Georgia College to understand and to follow these guidelines. They will evolve as new technologies and tools emerge, so please check them regularly.

Interacting with others

  • Provide expertise and positive insight about the university to help create a bond and build a rapport with users.
  • If leaving a comment, post something meaningful, encouraging, informative or respectful. Comments should always follow the social media posting policy.
  • Before posting, re-read your comment to make sure it can’t be misconstrued as negative or inappropriate. If you have any doubt, ask someone else to read it before you post it.
  • Respond to questions or inquiries in a timely fashion. Since timestamps often are published with posts, other users will know just how quickly you respond to them with accurate and relevant information.
  • Disagreements should not be squelched. If you respond to a disagreement, do so in a professional and respectful manner. Respect proprietary information, content and confidentiality.
  • Please use sound judgment and use the guidelines listed above when responding to direct messages or private messages. Respond to all inquiries as if they were being posted on a public forum. If a message appears to be spam, do not feel obligated to reply.

Participation protocol

  • Be transparent. If you’re discussing a GC-related topic, use your real name and title when applicable. Keep in mind that what you say officially represents the university and should be absolutely accurate.
  • Respect student privacy. FERPA and HIPAA laws, as well as NCAA guidelines, are items that restrict discussion of Georgia College students, prospective students and patients on websites and on social media. NCAA rules prohibit comments about possible recruits on any university-affiliated social media pages. Before communicating to or about any prospective student-athlete, seek the approval of GC’s athletics office.
  • Make sure your efforts to be transparent don’t violate the university’s privacy, confidentiality or legal guidelines for external communications. All statements must be true, accurate and not misleading. Never comment on any legal matters, litigation or parties with whom the university is in litigation without appropriate approval. 
  • Do your homework, and get help if needed. If a different person or department is better suited than you to post a reply or comment, invite that representative to participate. 
  • Engage in conversation and be friendly. Talk to your users like you would talk to people face to face in professional situations. Avoid composed, stilted and institutional language.
  • Provide quality content for your audience that is accurate and up-to-date.
  • Be responsible.  If you make a mistake, admit it. People will notice if earlier posts change, so if you decide to make an edit, make it clear to all users.
  • Respect protected material. Follow all policies and guidelines that dictate the use of official GC  marks.
  • Before posting, be sure to double check your posts for correct spelling and grammar. When in doubt, have someone else proof your post for you.

Moderation guidelines

  • In most social media, the university is unable to pre-approve public posts to its pages or sites. The following steps should be taken to ensure the best experience for users.
  • Clearly state in your site’s posting policy that you are unable to pre-approve content. Assure users that the site is regularly monitored (and actually monitor the site) and that content violating the posting policy will be removed.
  • If a user posts a constructive criticism or a negative comment that does not violate the posting policy, don’t delete it. Instead, engage the user in conversation. Perhaps you can help solve a problem, winning over a disgruntled member of your audience. Always use facts in supporting your statements, and, when possible, include links. Not every negative comment warrants a response.
  • Correct misinformation. If a user posts a false accusation or an inaccurate statement, don't delete it. Instead, respond — in a respectful and friendly manner — with the accurate information. If a user posts an ignorant and/or offensive remark, you can use the opportunity to help educate the person without being condescending, pointing him or her to reliable resources and correcting false impressions. 
  • Where warranted, when removing a post, leave a reminder of your policies so users will better understand why the post was removed. Contact the individual who posted the deleted item, and remind him or her about the policies. Also thank the user for following Georgia College on social media, and encourage future appropriate participation.
  • One of the most important things to remember when moderating social media is that these conversations take place somewhere on the Internet. Providing a forum for them gives the university a chance to monitor what is being said, to correct any misconceptions and to provide accurate information to all users. Removing a discussion from your site doesn’t eliminate the discussion. If you allow it to take place, users will stick around.
     

Social Media Guidelines

Georgia College welcomes participation on our official social media channels and encourages you to interact with us often. We hope to provide a forum for dialogue among the many diverse voices of our university, and we encourage comments about the content you find here.

Posts containing personal attacks, profanity, nudity, hate speech or illegal material are prohibited. We reserve the right, at our discretion, to remove any post or to revoke a user's privilege to post to our page.

Please be aware that we cannot immediately review every comment posted on the page. Opinions expressed in posts by fans, followers or other entities that are not originated by the official account are not necessarily those of Georgia College and its employees, therefore we cannot guarantee the accuracy of these posts.

Posts are to be used only for noncommercial purposes. You may not solicit funds or promote commercial entities. The only commercial entities that may be promoted are those that are officially affiliated with Georgia College, as outlined in the University's Sponsorship and Solicitation Policy, and are only allowed to be promoted by official employees of the university that are acting on its behalf.

All content posted by Georgia College is the property of Georgia College and is subject to copyright laws.

As a student at Georgia College, from time to time you will be on campus, in class or at a university designated activity where our campus photographer and/or videographers are present and working to capture visual images. These videos and photos will be used across multiple platforms (i.e. social media, university websites, university print materials, etc.) to help tell the Georgia College story. If you do not want to be a part of these photos or videos, let the videographer or photographer know, and they will exclude you from the shots. If you do not say that you wish to be excluded, you consent to being a part of the photos or video to be used by Georgia College.

If you have any questions about the photo and video procedure at Georgia College, please contact University Communications at 478-445-4477.

Georgia College has recently revealed an updated logo for the university. To read some Frequently Asked Questions about the new logo and its use, please visit the link below.

Logo Frequently Asked Questions

Georgia College also encourages all of our employees to utilize a standard email signature for their electronic communications. To learn how to format your signature in this style, please visit the link below.

Georgia College Employee Signature Guide

Download Logo for Email Signature - Note: If you do not have access to the Helvetica font, please use Arial.

Need a Georgia College logo for use? Email victoria.fowler@gcsu.edu with your request.

Need a Georgia College employee name tag? Visit the link below to place your order.

Online Order Form