What is our brand?
Georgia College promises to give our students the skills to navigate life. We deliver on this by integrating learning and inquiry with life-changing real-world experiences and career development, both inside and outside the classroom.
Our students, faculty, staff and alumni are curious, determined, engaged, passionate, welcoming and aspire to be preeminent in all things.
What is our slogan?
Think Independently. Lead Creatively.
A slogan is a short phase that represents a product or organization. Through much research, we arrived at “Think Independently. Lead Creatively.” It’s a way to unpack our liberal arts mission in a way someone unfamiliar with the concept can understand it. The goal is that over time, when used consistently, this will become the identifying attribute of Georgia College.
How to use the slogan:
We encourage you to use the slogan, “Think Independently. Lead Creatively.” When using this slogan, please follow these guidelines:
• Note the use of periods.
• No italic or bolding.
• If you are in the need of a graphic representation, please email email@example.com for assistance.
Why does our slogan matter and where will you see it?
The slogan embodies who we are and how we want others to know us. You will see this everywhere from publications to advertising, letterhead and essentially anywhere you see the Georgia College logo or a visual representation of the university. It will also be the mantra used to define the types of stories we tell.
Does my story exemplify the brand?
University Communications is always looking to share stories that further the brand of the university. We use a variety of platforms to communicate how our students, faculty, staff, students and alumni “Think Independently. Lead Creatively.” Please share you ideas with us. Here’s a few ideas of the kinds of stories we look for.
• Students leading both inside and outside the classroom
• Faculty challenging students to think independently, creatively and critically
• Alumni who have become innovative and creative leaders
• Staff who think outside the box to provide personal attention and dedication to every student
Georgia College is the selective, nationally preeminent public liberal arts university that intentionally integrates learning and inquiry with life-changing real-world experiences and career development, both inside and outside the classroom. We attract high-performing students who want to enthusiastically pursue their passions and explore their leadership potential while embracing a dynamic campus and community life. Our rigorous academics open minds and broaden worldviews so students learn to thrive on complexity, diversity and change.
Our respected professors are passionate about teaching and challenge students to think independently, creatively and critically. Our personal attention and dedication to every student’s success guides their progression to becoming versatile, talented professionals. Our beautiful, historic campus offers an inspiring intellectual environment that evokes a sense of community and campus pride. We prepare the next generation of critical thinkers to be innovative and creative leaders in a rapidly-changing, complex world.
Georgia College has an official licensing program, administered by Learfield Licensing Partners (LLP). This means that Georgia College requires that all commercial products bearing university logos and marks must display the official Collegiate Licensed Product label. The label signifies that the item is officially licensed by the university, and that a portion of the sale price is returned to the university for the benefit of its students and programs. The label also serves as an assurance to customers that the products meet quality standards and have been approved by the university.
Vendors who are not licensed are not permitted to use Georgia College logos and marks.
It is an infringement on Georgia College's registered names, logos and trademarks to produce GC merchandise without written authorization. Vendors who fail to follow this policy may not be allowed to do business with Georgia College.
Uses of the names, logos and trademarks are approved and monitored through the Office of University Communications to ensure that the marks are used according to design standards and to protect ownership of the marks.
How do I become a licensed vendor?
For specific questions regarding ULM’s trademark licensing program you can reach out to LLP at (317) 669-0808 or contact:
Brand Management Representative, LLP
Frequently Asked Questions
What is the purpose of the trademark licensing program?
The trademark licensing program was established to protect and control all uses of the university’s brand marks and graphic identity.
Who must be licensed?
Anyone or any business/organization wishing to use Georgia College's trademarks or verbiage on a product must have a license before offering the product/goods for sale.
Becoming a Licensee
The university and LLP strive to make obtaining a license to produce Georgia College products obtainable and user friendly.
For specific questions regarding the process, please contact LLP or visit their website at www.learfieldlicensing.com
You can download an application for licensing here:
What companies are currently licensed with Georgia College?
For a list of current licensees, please visit: http://learfieldlicensing.com/vendor-list/
How do I know if a product is licensed?
All licensed products should feature the Collegiate Licensing Properties Association logo. This tag signifies that manufacturer of this product has gone through the correct process with LLP and holds a license with the university.
Our logos and trademarks serve as a strong visual identity, establishing standards for consistency and ensuring the integrity of Georgia College's graphic identity. Likewise, the words which we use to refer to our institution help to define who we are for ourselves and our constituencies. We therefore have set up institutional standards for both our visual identification and for our language about the college.
These standards apply to any individual or group acting as an official unit or representative of Georgia College, publicizing the college in any way. This particularly applies to any use of a Georgia College logo or mark for any purpose. These are registered trademarks of Georgia College & State University and may only be used with the university's consent. The Identity Standards apply to all areas of the university, including, but not limited to, students, faculty, staff, departments, divisions, community members, businesses, nonprofit organizations, athletics, booster clubs, alumni groups, clubs and organizations, sororities and fraternities, outside printers, vendors and manufacturers. The university has the right and responsibility to monitor every use in order to protect its graphic and verbal identity (under federal trademark law and Board of Regents policy).
If you have any questions about the Graphic Identity Program, please contact University Communications at 478-445-4477.
Our official name
Although officially and formally our name is Georgia College & State University, that name in its full nomenclature should only appear on official, legal and ceremonial university documents or materials such as diplomas, contracts, commencement regalia, etc. Note the use of the ampersand; the word "and" is never part of the written name of the university.
Georgia College & State University (legal documentation only)
Georgia College and State University, GCSU, GC&SU, GC & SU, G.C.S.U., Ga. College, Georgia College & State, Ga. College and St. Univ.
Our marketing logo and marks
GC (on merchandise and athletics apparel)
Using logos and marks
Both high-resolution (for printed materials) and low-resolution (for the web) versions of the official logo and other marks are available. The logo is available by sending a request to firstname.lastname@example.org.
Primary guidelines for use of the university logo:
1. The primary university logo must always include the Pergola to the left of the words, "Georgia College." A secondary mark, known as the stacked version of the logo, is available for applications (such as apparel and promotional items) where the primary mark does not reproduce true to scale.
2. The modifier, "Georgia's Public Liberal Arts University," is part of the official logo and must not be deleted nor substituted for any department name or unit.
3. The preferred logo is printed in black with the Pergola printed in green (PMS 626). Alternatively, the logo may appear in appear in all black or entirely in Georgia College’s official blue and green (Blue: PMS 287 (#003399, web); Green: PMS 626 (#006633, web)), or in white against a black, gray or official blue or green background.
4. A version of the official logo must appear on the front of all materials (publications, websites, etc.) and in the address block if included. For larger publications, the logo must appear on the cover, title page and back cover.
5. The Graphic Identity Program applies to all visual representations of the university – printed materials, signs, video productions, exhibit materials, web pages, athletic uniforms, email and other electronic newsletters, vehicles, apparel, merchandising, promotional items, etc.
6. The symbols of the logo system cannot be modified or altered in any way, and they cannot be combined with other logos or images. In those instances where Georgia College is a co-sponsor or co-participant in a program or activity, the logos may be used jointly with logos of other sponsoring organizations with the approval of University Communications. Logos should always be reproduced from high-resolution camera-ready copies or digital files in order to maintain a high level of quality.
7. The logo may never have any graphic, text, photo or other image obscure or run over any portion of the logo (use as a watermark is the one exception to this rule). The logo may never be cropped or altered.
8. All academic, administrative, athletic and support units of the university are required to use the approved letterhead style on all stationery, envelopes and business cards. The approved style allows for the listing of the college or department under the logo.
9. Independent logos for individual departments, offices and programs are not allowed, as they may create confusion and may conflict with the overall university brand. The name of colleges, departments and other units may be placed to the right of the stacked logo, separated from the stacked logo by a line. It may also be placed underneath the primary logo and separated from the logo by a line. Department, office and program logos must be obtained from Georgia College Printing Services or from University Communications to ensure that they adhere to graphic identity standards prior to use.
10. The official seal of Georgia College & State University is not a part of the logo system, and it is not interchangeable with Georgia College logos. The seal should be used only by the Office of the President and on formal, official, legal and ceremonial documents or materials representing the institution, such as diplomas, proclamations or commencement and inauguration regalia.
11. Exceptions to these standards must be approved in advance by the Office of University Communications.
Use of athletic logos for athletics, apparel and merchandise
Athletic logos are designed to readily identify the university and its teams and to promote the sale of merchandise to Georgia College fans. The primary objective for guiding the use of these logos should be to promote our athletic teams and overall "fan spirit" of the university as represented by our athletic teams.
The primary athletic logo is the blue and green Bobcat face over the stacked words, in green (PMS 626) outlined in blue (PMS 287), Georgia College.
Alternative versions include a horizontal "Georgia College" with the Bobcat face separating the words.
Secondary logos include a blue (PMS 287) G overlapping a green (PMS 626) C with the Bobcat face anchoring the left corner of the art. Another secondary logo is a script word, bobcats and the same word with the bobcat face substituting for the "o" in bobcat.
These logos are registered trademarks of Georgia College and all uses of any of these logos must be approved by University Communications.
Logos are to be used only in the form represented on the official university logo page. Logos may not be cropped or otherwise altered. No copy or image is to interfere with the logo in its correct form. Logos are a form of university signature.
The use of the GC with the bobcat and interlocking GC are only permitted if the Georgia College connection is already clearly identified. For instance, if the primary mark is used on a baseball shirt, the baseball cap could have the GC with bobcat.
Logos must be used only in blue, green or black, or reversed in white on a blue PMS 287, green PMS 626, black or gray background.
Logos may be reproduced only on white, green, blue, gray, black and fashion colors (which vary by season). The green and blue should come as close as possible to the university's official PMS colors of Green 626 and Blue 287.
No other Bobcat logos are permitted. The word "Athletics" or "Bobcat," or the names of individual teams, may appear with the GC plus bobcat logo as shown in the identity system. The names of officially sponsored athletic events or camps may appear with the GC Bobcat, such as Summer Basketball Camp.
For more information, contact University Communications at 478-445-4477.
Vehicle graphic identity guidelines
Our logos and trademarks serve as a strong visual identity, establish standards for consistency and ensure the integrity of Georgia College's graphic identity. All vehicles procured by the university are required to utilize the proper Georgia College marks and placement in order to ensure they adhere to the university’s style standards. These marks are property of Georgia College & State University and may only be used with the university's consent. Adherence to this procedure is mandatory, as the university has the responsibility to monitor every use of its registered marks in order to protect its graphic identity (under federal trademark law and Board of Regents policy).
If you have any questions about the Vehicle Graphic Identity Program, please contact University Communications at 478-445- 4477.
What Vehicles Fall Under this Procedure
Vehicles included are cars, trucks, vans, busses, sport-utility vehicles, golf carts and other motorized utility vehicles that are owned by the university or operated for university purposes. All vehicles with existing graphics as of Oct. 1, 2014, are exempt from these guidelines. If these vehicles are subsequently re-decaled, they must adhere to these guidelines.
Guidelines for the Vehicle Graphic Identity:
1. Logos or wordmarks used on any university-owned vehicle will use the marks according to the usage that the vehicle body-style can accommodate. Vehicles must include the vehicle identification number assigned to the vehicle by the university, as well as any state or federal law-mandated marks in accordance to the law.
2. For vehicles with white or light colored paint, a black, green or blue logo will be used. For vehicles with dark colored paint, a white logo will be used.
3. The official primary university logo will be used (pergola logo) which a department can customize with its approved department extension logo if desired. University Communications will provide these logos for use upon request, to ensure proper style and formatting.
4. Cars, trucks, sport-utility vehicles and vans should have one logo placed on the driver-side door and on the front passenger-side door. The top of the logo should be placed approximately 5 inches below the door window and should be centered on the width of the door. Golf carts and utility vehicles should have one logo centered on the front panel of the vehicle. If, in the event that any vehicle’s body style cannot accommodate these placements, please consult University Communications for accommodation instruction.
5. The logo may never have any graphic, text, photo or other image obscure or run over any portion of the logo (use as a stationary watermark is the one exception to this rule). The logo may never be cropped or altered. No additional logos or graphics may appear on any vehicles without prior permission from University Communications.
6. Exceptions to these standards (including vehicle wraps) must be approved in advance by the Office of University Communications, in collaboration with a panel of marketing communications professionals from the Georgia College campus. The Office of University Communications reserves the right to approve all usage of any of the University’s official marks to ensure that they properly align with the university’s mission and brand identity.
Standards for publications: print, web, TV
"Publications" include traditional printed materials, electronic communications (web and mass distribution HTML emails) and video. All communications to external audiences (including students) must be approved by University Communications prior to distribution.
Examples of print publications include: advertisements, announcements, annual reports (for public distribution), banners, business cards, billboards, brochures, catalogs, fact sheets, flyers, forms, envelopes, event programs, informational booklets, letterhead, magazines, newsletters, postcards, posters, promotional or recruitment materials, and reports (for public distribution).
Official video productions related to promotion, education or archiving and are designed for public broadcast on cable, satellite, webcasts, iTunes, YouTube and/or other web or on-line distribution, should use the standard Georgia College logo in their credits.
- Social media has given Georgia College the opportunity to engage in ‘conversations’ about the university with current and prospective students, faculty, alumni, friends of the university and other stakeholders to find out what is important to the Bobcat nation and to share that information with others.
- We created these guidelines to provide some best practices on how to use social media. Since the Internet is always evolving, some guidelines and recommendations may need to change from time to time to reflect current needs. Our hope is that you will be able to use these tips to effectively execute your social media plan and grow your audience.
Before You Start
Define Your Goals
- The first step to creating a social media profile is to define your goals. Clearly defining your goals can help you choose what social media channel is best suited for your primary objective. Think about your organization’s overall marketing goals and determine how you can utilize social media to achieve those goals. Some common goals include increasing brand awareness, influencing audience behavior, monitoring sentiment about the brand and creating brand advocates.
- Be sure to pay attention to the amount of resources you have to devote to social media. Although it is free to create a social media account, social media requires time and energy to effectively manage. An inactive account that does not have a continuous stream of new and relevant content will begin to lose attention from its followers and fail. If you find you don’t have the necessary resources to devote to another account, consider investing the time you do have to revamp your current account or even getting an existing account to assist you. For example, if a professor wants to post about stories and events happening in a science lab but doesn’t have enough time and content to support a social media account, then maybe the official account of the department of science could post for you. Once you determine your audience and message, you are able to brainstorm the best social media network to meet your needs.
Determine a Coordinator
- By designating someone in your department as a social media coordinator, you ensure that you will maintain a focus on your social media goals. Maintenance doesn’t require a lot of time; however, your social media coordinator should update content frequently, converse with engaged viewers, and respond to relevant events or problems as they arise. You should try to post to your site at least three-to-five times a week. Assigning a backup coordinator will help ensure accounts are managed while the primary social media coordinator is away. While the social media effort can be collaborative, a social media coordinator will allow you to have a consistent message and tone online.
Listen and Analyze
- Before making a plan, it is important to listen and analyze how your brand is being portrayed online. Do you know what your potential audience’s opinion about your brand is? Take time to listen to different channels and other accounts similar to yours before launching in order to have a clear understanding of your audience.
Make a Plan
Once you determine your goals and have gathered some information about your brand’s image online, it’s time to make a plan. The purpose of a social media plan is to list out the actual tools and tactics that you will use to accomplish your goals. Once again, it is always important to think about your overall marketing goals as well as your social media goals when making a plan. The idea here is to look for ways the two can work together to enhance your overall marketing efforts. If you need some tips to get started, please reach out to University Communications for assistance.
Find Tools to Help You Manage Content
- Managing social media can seem like a daunting task. However, there are tools available to help you manage your accounts. There are services available that allow you to schedule posts for Facebook and Twitter. This is helpful if you know you are going to be away from your computer or phone so that you can go ahead and make a post and the content manager will take care of the rest.
- Individual social media platforms themselves are also providing some tools for users to help manage content. Facebook allows administrators of pages to schedule posts on the page and to see how it is performing. Twitter and Instagram allow users to see insights into how their accounts are performing. Please contact University Communications if you need help getting started with social media analytics.
Define your Identity
- It may seem unimportant, but taking time to carefully pick usernames and profile pictures are a big deal. These things define what your brand is, so it’s crucial that they reflect your organization effectively. When choosing a username, be as literal as possible. For example, if you were trying to create an account for Georgia College admissions, your username could be gcadmissions or gacolladmissions etc. Try to avoid punctuation if at all possible.
- When deciding on the profile picture, keep in mind that different platforms have different formats for their pictures. Always make sure that your picture or avatar is either a Georgia College official extension logo or a plain photo and that it conforms to the specifications of the social media network. You can find social media specifications here.
Launch and Adjust
- Once you have gone through the first six steps, you are ready to launch your social media site. When posting content, be sure to use analytic tools to listen and adjust your plan as needed.
What are some different social media networks to choose from?
- Facebook is a social media network that connects individuals to other people and brands. Organizations can also create pages that they can use to post content to their fans. This network is popular among the masses because it allows users who are interested in multiple areas such as games, applications, photos and status updates to connect and share their material.
Pages vs. Groups
- A page usually works well for most users that are trying to launch a brand on Facebook. By having a page, a user can post content to the page as the page’s administrator, which provides a separate personality between the user and the page.
- Groups on the other hand are designed to be more personalized around common interests that people may share. Groups typically don’t have a single administrator posting content to the page, but instead allow several contributors to post a variety of material that may interest the group. You can create a Facebook page and manage it from your personal account. To setup your page, simply follow the instructions provided on Facebook’s website. Once you have created your page, designate a backup administrator in case there are problems with the account.
- Twitter is a short-dialogue social media platform where people can post about anything, and have conversations back and forth known as tweets. A tweet can be no longer than 280 characters.
- Retweeting is a way to share other user’s comments and thoughts without having to recreate the content or text yourself. Retweeting can be used as a way to differentiate your messaging by including other voices or material outside your organization but that share your organization’s mission.
- The # is used to mark keywords and phrases on Twitter. A hashtag can be used to get a conversation started around a topic or add humor to your tweet. They also group tweets together around a thought or event. It’s a good idea to do some quick research before choosing a hashtag. Hashtagify.me is an online tool that shows what hashtags are trending around a topic. Before using a hashtag for a campaign, email the Social Media Council to ensure the hashtag you want to use is not in use elsewhere on campus.
Creating Your Department’s Account
- The easiest way to set up your Twitter Profile is to first create an email account for your specific department. You don’t want to use your personal account.
- Navigate to http://twitter.com/, and click “log in” at the top right corner of the screen. Then click “signup.” Fill in the fields with the appropriate information and click next. When choosing a password, make sure to document it for later use. It’s advised that your password contains letters, numbers and symbols.
- Search for the Georgia College official Twitter account, and begin following all of the current Twitter accounts affiliated with the university. This will help your account gain followers and help you get familiar with conversations online.
- Instagram is a social application that started in 2010 as a service to share videos and photos for followers to enjoy. Originally known for its square images, the company has grown to offer many services such as stories and direct messaging and it has become a hit with millennials. Instagram is beneficial for showcasing your highly visual pieces such as pictures and videos. If your department has a lot of photos or videos to share, Instagram is a great platform to showcase your content.
Creating Your Department’s Account
- Signing up for Instagram is easy. Navigate to http://instagram.com/, and fill out the appropriate fields on the screen. Then click “signup.”
- Keep in mind when creating a password to make sure to document it for later use. It’s advised that your password contains letters, numbers and symbols.
- Search for the Georgia College official Instagram account, and begin following all of the current Instagram accounts affiliated with the university.
- Snapchat is an image messaging and multimedia mobile application which shows pictures and messages for a limited amount of time. Currently Snapchat is one of the fastest growing social media applications with its focus on representing a new, mobile-first direction for social media, and it places significant emphasis on users interacting with virtual stickers and augmented reality objects.
Creating Your Department’s Account
- Before you can set up a Snapchat account, you must first download the app from either the App Store or Google Play. Once you have downloaded and opened the app, touch the signup tab and fill in the appropriate fields. Make sure you are satisfied with the username you have chosen before proceeding because it cannot be changed later. Finally, verify your account using Snapchat’s Grid system and you are done. Search for the Georgia College official Snapchat account and say hello.
- LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. LinkedIn is mainly used for professional networking, including employers posting jobs and job seekers posting their resumes and CVs. Individuals can contact University Communications for information on how to post to Georgia College’s official Linked In page.
The Georgia College Brand
- Social media coordinators should follow Georgia College’s graphic standards to ensure the university maintains a strong, unified visual identity online. This includes images and/or text for avatars, thumbnails and other photos. Images for backgrounds, avatars and covers should be in good taste and representative of the university.
Social Media Directory
- University-driven social media accounts should be easily identifiable as an official channel of the university. Including this identification in the “About” section, using the university logo when applicable, and including links to the university’s websites will help convey this image.
- University Communications has developed a Social Media Directory – a central directory of official Georgia College social media pages. This directory is for internal and external use, to assist in collaboration among university units and to direct our audiences to university-affiliated social media accounts. To view a listing, go to gcsu.edu/social. Please contact University Communications if you would like to be added to the directory.
- One positive thing about social media is that followers can give you feedback about your brand providing you insight on how to improve your approach. Listen to feedback and make adjustments as necessary.
- Social media sites require constant monitoring and posting. As a rule of thumb, you will want to post once a day or several times per week. Provide accurate information, keeping in mind that content should always be relevant to your audience.
- Being open and honest with your audience is the best policy. More times than not, people just want to know the truth. Always provide the most accurate information and own up to your mistakes.
Interact With Others
- While it’s important to post on a regular basis, interacting with others online is the best way to grow your brand. By interacting with your audience you not only build rapport but you also build trust, which eventually leads to loyalty towards your brand. Find positive statements or posts about your department online and interact with those followers.
Don’t Control the Conversation
- You can only control what you say through your social channels – but you cannot control how people interpret your message, how they will react, or what they will communicate to others through these channels about your organization. Focus on telling your story honestly and providing accurate, timely information that is relevant to your audience.
- It’s always a good idea to monitor what is going on online and to have a set of ground rules to handle foreseeable situations. If you have a rule in place internally to delete all spam content, make sure to stick to it. Don’t make the common mistake of deleting all negative comments from your site. Not all comments and reactions will be positive in nature, and it can be hard to determine if responding to a negative post will help your brand’s image online or if it would cause more damage. Therefore, University Communications has developed a decision tree as a tool to help you come up with a response.
- Facebook gives page administrators the ability to hide or delete a comment. When hiding a comment, the user who originally commented can still see their comment on the page but no one else can. If you delete a comment, it is gone from the page. Hiding or deleting a comment can be useful if the conversation has gotten out of hand or if privacy concerns have been compromised but should be done so sparingly and on a case-by-case basis.
Engage vs. Not Engaging
- When you answer in a public setting, many people may read that answer. If the information you are providing is sensitive or valid only for the individual being addressed, you may need to make that clear in your response or provide them with a more direct way to contact you (email or phone). Never engage in an argument via social media. Instead, take each negative situation case-by-case, referring to the Georgia College Social Media Decision Tree before engaging. Always make sure that your responses are respectful.
- Take advantage of free metrics and tracking capabilities that are available. These tools will help you to become more educated on your audience’s interests and how they are responding to your content. Facebook has built-in metrics that page administrators can access, and Twitter and Instagram provide metrics for the past 7 days at any given time.
Don’t Overdo It
- Be conscious of the time you spend on your social media site. Limit your time to posting comments, monitoring data, viewing related social media sites and responding to comments. While social media is not an 8-to-5 job, you should give yourself a curfew in order to prevent burnout.
Keep Private Things Private
As a student at Georgia College, from time to time you will be on campus, in class or at a university designated activity where our campus photographer and/or videographers are present and working to capture visual images. These videos and photos will be used across multiple platforms (i.e. social media, university websites, university print materials, etc.) to help tell the Georgia College story. If you do not want to be a part of these photos or videos, let the videographer or photographer know, and they will exclude you from the shots. If you do not say that you wish to be excluded, you consent to being a part of the photos or video to be used by Georgia College.
If you have any questions about the photo and video procedure at Georgia College, please contact University Communications at 478-445-4477.
Georgia College has recently revealed an updated logo for the university. To read some Frequently Asked Questions about the new logo and its use, please visit the link below.
Georgia College also encourages all of our employees to utilize a standard email signature for their electronic communications. To learn how to format your signature in this style, please visit the link below.
Download Logo for Email Signature - Note: If you do not have access to the Helvetica font, please use Arial.