Introduction
Our logos and trademarks serve as a strong visual identity, establishing standards for consistency and ensuring the integrity of Georgia College's graphic identity.
These standards apply to any individual or group using any Georgia College logo or mark for any purpose. This includes, but is not limited to, students, faculty, staff, departments, divisions, community members, businesses, nonprofit organizations, athletics, booster clubs, alumni groups, clubs and organizations, sororities and fraternities, outside printers, vendors and manufacturers. The university has the right and responsibility to monitor every use in order to protect its identity (under federal trademark law and Board of Regents' policy).
If you have any questions about the Graphic Identity Program, please contact University Communications at (478) 445-4477.
OUR NAME
Georgia College & State University is the official name of our institution. Note the use of the ampersand; the word and is never part of the written name of the university.
CORRECT
Georgia College & State University, Georgia College, GCSU
WRONG
Georgia College and State University, GC&SU, GC & SU, G.C.S.U., Ga. College, Georgia College & State, Ga. College and St. Univ.
USING THE LOGOS AND MARKS
Both high-resolution (for printed materials) and low-resolution (for the web) versions of the official logo and other marks are available. Download Logos
TOP RULES
1. The modifier "Georgia's Public Liberal Arts University" is part of the official logo and must not be deleted nor substituted for any department name or unit.
2. The logos need to appear in the official blue or green (Blue: PMS 287 (#003399, web); Green: PMS 626 (#006633, web)). They may also appear in white or black.
3. A version of the official logo should appear on the front of all manuals (publications, websites, etc.) and in the address block whenever an address block is included. For larger publications, the logo must appear on the cover, title page and back cover.
4. The Graphic Identity Program applies to all visual representations of the university – printed materials, signs, video productions, exhibit materials, web pages, email and other electronic messages, vehicles, apparel, merchandising, promotional items and the like.
5. The symbols of the logo system cannot be modified or altered in any way, and they cannot be combined with other logos. Logos should always be reproduced from high-resolution camera-ready copies or digital files in order to maintain high quality.
6. Independent logos for individual departments, offices and programs are not allowed, as they create confusion and may conflict with the overall university brand.
7. The official seal of Georgia College & State University is not a part of the logo system, and it is not interchangeable with GCSU logos. The seal should be used only by the Office of the President and on formal and official institutional documents, such as diplomas and proclamations.
8. All academic, administrative, athletic and support units of the university are required to use the approved letterhead style on all stationary, envelopes, and business cards.
9. Exceptions to these standards must be approved in advance by the Office of University Communications.
STANDARDS FOR PUBLICATIONS: PRINT, WEB, TV
"Publications" include traditional printed materials, electronic communications (web and mass distribution HTML emails) and video. All communications to external audiences (including students) must be approved by University Communications prior to distribution.
As part of the Graphic Identity Program, the university requires that all publications aimed at external audiences be routed through the Publications Approval Process. A Publications Approval Form must accompany each publication for approval, and the form must have two signatures when it is brought to University Communications: (1) the department chair or others who leads the office which originated the publication and (2) the dean or director who supervises the office which originated the publications. Publication approval forms can be found here: www.gcsu.edu/communications/publicationapproval.htm.
We encourage you to use the services of University Communications in planning and producing your publication. To this end, we've developed an electronic form to help identify your particular needs, timeframe, and how we can best service your request.
University Communications Service Request Form can be found here: www.gcsu.edu/communications/requestservices.htm.
Print Publications
Examples of print publications include: advertisements, announcements, annual reports (for public distribution), banners, business cards, billboards, brochures, catalogs, fact sheets, flyers, forms, envelopes, event programs, informational booklets, letterhead, magazines, newsletters, postcards, posters, promotional or recruitment materials, reports (for public distribution).
Web Publications
Web pages that appear on the Georgia College official site (www.gcsu.edu) are required to go through a review before publishing. Web guidelines are available to assist you with getting your content published and can be found here: http://www.gcsu.edu/communications/webguidelines.htm.
Video Publications
Official video productions related to promotion, education, or archiving and are designed for public broadcast on cable, satellite, webcasts, iTunes, YouTube and/or other web or on-line distribution, should use the standard Georgia College logo in its credits.
Click here to Download a printable copy of the GCSU Graphic Identity Program (doc)
Contact Information
University Communications
Georgia College & State University
Campus Box 97
Milledgeville, GA 31061
Phone (478) 445-4477
Fax (478) 445-6795
