Georgia College has an official licensing program, administered by Strategic Marketing Affiliates. This means that Georgia College requires that all commercial products bearing university logos and marks must display the official Collegiate Licensed Product label. The label signifies that the item is officially licensed by the university, and that a portion of the sale price is returned to the university for the benefit of its students and programs. The label also serves as an assurance to customers that the products meet quality standards and have been approved by the university.
Vendors who are not licensed are not permitted to use Georgia College logos and marks for any use until they complete a licensing agreement and pay applicable licensing fees through Strategic Marketing Affiliates. To find out more about becoming a licensed vendor, please visit http://smaworks.com/Getting-a-License.aspx.
It is an infringement on Georgia College's registered names, logos and trademarks to produce GC merchandise without written authorization. Vendors who fail to follow this policy may lose their license and, therefore, their ability to do business with Georgia College.
Uses of the names, logos and trademarks are approved and monitored through the Office of University Communications to ensure that the marks are used according to design standards and to protect ownership of the marks. The Office of University Communications monitors use of the marks in all uses.
Why does Georgia College have a licensing and trademark program?
Protection - The licensing program serves to protect the reputation of the university by ensuring that only approved representations of the university's marks appear before the public, and that the goods bearing the marks are of approved quality.
Promotion - Licensed products bearing logos and graphics that suggest quality and excellence play a major role in recruiting students and faculty, in garnering alumni support, and in establishing distinctiveness between schools.
Profit - Royalties generated help offset costs of the licensing program and provide an added source of revenue to support other programs.
How do I obtain a license?
To become an official licensee of Georgia College, please visit http://smaworks.com/Getting-a-License.aspx and to find out how to apply through the Strategic Marketing Affiliates website.
Sales and gifts
The use of any Georgia College name, logo or trademark on any product or in connection with a manufacturer, wholesaler, screen printer, in-store producer, or any other supplier must be managed under a licensing agreement. Items that are purchased or produced for resale or give-away should be purchased from a licensed supplier.
Items for resale
Georgia College-marked items that are purchased by any division, group, organization or individual for resale to a general audience will be subject to a royalty payment. All such items must be approved by the Office of University Communications through SMA and any items purchased must come from a licensed supplier.
Items for use by group members only
Georgia College-marked items that are purchased or produced by any division, campus organization, or student group for use by its own members will not be subject to a royalty payment. However, all such items must be approved in writing in advance by the Office of University Communications and any items purchased must come from a licensed supplier.
Items to be given away
Georgia College-marked items that are purchased or produced by any division, group or individual for give-away purposes will not be subject to a royalty payment. All such items must be approved in writing in advance by the Office of University Communications and any items purchased must come from a licensed supplier.
Items produced as part of a class project will not require a license or payment of royalties. All such items, however, must have written approval for their production from the Office of University Communications if they are produced off-campus.
Off-campus trademark use
The use of any Georgia College name, logo or trademark by any organization, business, or individual must be approved by the Office of University Communications prior to its use. This serves to protect the reputation of the university and the integrity of the marks by ensuring that only approved representations of the university's marks appear before the public. Monitoring use of the trademarks also ensures Georgia College's compliance with Board of Regents and State of Georgia policies and federal trademark laws.
The use of any Georgia College name, logo or trademark is prohibited in advertisements that promote non-Georgia College entities. Licensees and retailers of licensed Georgia College merchandise may use the marks in the promotion of their licensed Georgia College merchandise only. Advertisement copy approval is required by the Office of University Communications.
Written authorization and copy approval must be obtained from the Office of University Communications prior to any activity that would associate the names, logos or trademarks of Georgia College with those of any business or organization. This includes any association that indicates support for Georgia College or any of its programs.
The use of the Georgia College names, trademarks or logos is strictly prohibited when such use does or will imply endorsement by the university. The commercial use of the Georgia College names, symbols and logos must be approved and licensed.
When in doubt about any form of logo or trademark usage, contact the Office of University Communications at 478-445-4477 or email firstname.lastname@example.org.