The Office of University Communications oversees the university's overall advertising and marketing campaign. The office negotiates for general advertising aimed at promoting the university's image in media channels aimed at prospective students and their parents.
The office will also assist individual departments who may wish to place advertisements to promote specific programs, classes or initiatives. If a department wishes to purchase advertising, University Communications will:
- Meet with the department representative to assemble a marketing strategy to meet the department's goals and determine the most appropriate channels for promotion (radio, TV or print, for instance) that fit within the allocated budget parameters.
- Assist with the planning, writing and design of the advertisement.
- Negotiate with the media representatives to get the best price.
- Negotiate placement of the ad to ensure the best visibility for the ad.
All external advertising conducted by any Georgia College entities must be approved by University Communications. Please contact firstname.lastname@example.org to schedule a consultation appointment.
Campus Box 097 | Milledgeville, GA 31061