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Overview

The Department of Mass Communication provides students with a versatile, diverse, and platform-neutral curriculum. The major in mass communication provides students with information and guidance to master the theory and practical applications of mass media.

The curriculum covers the use of new technologies and functions that affect how journalism, public relations, advertising, broadcast and print media professionals work on a daily basis.


Department Mission

The mission of the Department of Mass Communication encompasses the vision and goals of the university as a public liberal arts institution while providing students with a balance of theory and practical applications in mass communication.  The Mass Communication major offers instruction in research, writing, critical thinking, producing and disseminating information through mass media.  Our curriculum is designed to prepare graduates who are independent professional communicators with strong professional, research, theoretical, and critical thinking skills.  It is the desire of the faculty and department to produce graduates who are capable of meeting the high standards of a constantly evolving world of media.


Major Outcomes

  1. Think critically and communicate accurately to diverse, global audiences.
  2. Demonstrate knowledge of theoretical and historical foundations.
  3. Apply legal, ethical and transparent principles to communication practices.
  4. Evaluate the use of technology to communicate across platforms and apply technology tools to produce content.
  5. Recognize the credible processes involved in research and production of communication content.
  6. Demonstrate literacy of international media and global perspectives of the media's role in society.
 
Under the Mass Communication curriculum, students take two courses to get into the major (Media Literacy and Professional Media Writing). After taking Mass Communication Theory and Research, students select four courses from a set of skills courses. Students may select their skills courses from any of the three pools: Strategic Communication; Hybrid; and Journalism. They also take two practicums, two convergent media electives and Mass Media Law & Ethics. In their senior year, students will take a Senior Career Development course, a Capstone course and complete an internship.
 
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