Concentrations in Mass Communication
Overview
The Mass Communication B.A. Degree Program is divided into four concentration areas. MSCM students must select one of the concentrations and complete the required curriculum track to be eligible for graduation. Students may choose to concentrate in multiple areas, but must complete all coursework for each track to attain credit. The four concentration areas within the GCSU Mass Communication Program are: Advertising, Print, Public Relations, and Telecommunications.
Some Mass Communication courses are offered only during a specific semester. Please review the 2008 - 2011 Mass Communication course rotation (xlsx) listing for specific information.
Advertising
The Advertising Concentration prepares students for a career in the planning, creative or account aspects of the advertising industry. Students are prepared to hold positions in advertising agencies, in the advertising departments of the mass media or in business organizations performing advertising functions. Courses required for this concentration include Principles of Advertising, Advertising Copywriting, Advertising Management and Advertising Campaigns.
Advertising Concentration degree check sheet (pdf)
Four year plan - Advertising (doc)
The Print Concentration prepares students for a career in all aspects of written media communication. Students are prepared to work as reporters, editors or designers for a newspaper, newsletter, magazine or Web site. Some pursue a minor in photography to complement their skills. Courses required for the concentration are News Editing, Newspaper Design, Feature Writing, and Government and Public Affairs Reporting.
Print Concentration degree check sheet (pdf)
Four year plan - Print (doc)
Public Relations
The Public Relations Concentration prepares students for a career in the broad field of public relations. Students acquire skills as writers, special events planners, media relations specialists and public relations strategists through their coursework. Students leave the program with a broad portfolio of work that showcases published public relations writing of all kinds. Courses include Principles of Public Relations, Public Relations Writing, Public Relations and Administration and Public Relations Campaigns.
Public Relations Concentration degree check sheet (pdf)
Four year plan - Public Relations (doc)
Telecommunications
The Telecommunications Concentration prepares students for a career in many aspects of the broadcast world. Students are prepared to work either in front of a camera or microphone, behind one in the production process or other related media areas. They will be prepared for broadcast positions in news organizations, ad agencies, cable companies, satellite companies, production companies and other radio/television companies producing creative programming. Courses required for this concentration include Broadcast Journalism, Writing for the Electronic Media, Broadcast Production I and II.
