Students Entering Georgia College BEFORE Fall 2011
Mass Comm at a Glance (pdf)
The Advertising Concentration prepares students for a career in the planning, creative or account aspects of the advertising industry. Students are prepared to hold positions in advertising agencies, in the advertising departments of the mass media or in business organizations performing advertising functions. Courses required for this concentration include Principles of Advertising, Advertising Copywriting, Advertising Management and Advertising Campaigns.
The Print Journalism Concentration prepares students for a career in all aspects of written media communication. Students are prepared to work as reporters, editors or designers for a newspaper, newsletter, magazine or Web site. Some pursue a minor in photography to complement their skills. Courses required for the concentration are Publication Layout & Design, Publication Editing, Feature Writing, and Government and Public Affairs Reporting.
The Public Relations Concentration prepares students for a career in the broad field of public relations. Students acquire skills as writers, special events planners, media relations specialists and public relations strategists through their coursework. Students leave the program with a broad portfolio of work that showcases published public relations writing of all kinds. Courses include Principles of Public Relations, Public Relations Writing, Public Relations and Administration and Public Relations Campaigns.
Broadcast & Electronic Media
The Broadcast & Electronic Media Concentration prepares students for a career in many aspects of the broadcast world. Students are prepared to work either in front of a camera or microphone, behind one in the production process or other related media areas. They will be prepared for broadcast positions in news organizations, ad agencies, cable companies, satellite companies, production companies and other radio/television companies producing creative programming. Courses required for this concentration include Principles of Broadcast & Electronic Media, Audio Theory & Practice, Video Theory & Practice and Advanced Media Production OR Newscast Production.