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CONNECTING WHAT MATTERS

MSCM Alumni Overview

 Ali MacLaren  

Class of 2008 

Sarah (Parillo) Heidlberg

Class of 2008 

Natalee Mayo

Class of 2008 

Kyle Burger

Class of 2008     

 

Ali MacLaren
GC Class of 2008

By Meredith Barnes

Concentration: Broadcast

Ali Mac

Ali MacLaren works for one of Atlanta’s best-known radio stations, STAR 94.1 FM. Ali took an internship with the station prior to graduation in 2003 and earned a full-time position on the team. She is now the morning traffic reporter. Accurately reporting morning road conditions is her main task, but she also hosts a Saturday morning talk radio show, discussing a broad range of weekly news events.

         How did she get to where she is now? Preparation and experience. Ali spent two years of her college career working at Z-97, Milledgeville’s Top-40 station. There she was able to be a jack of all trades, learning how to do studio production, live remotes, and soundboard operation. In 2010, she also hosted a talk show called “Styles and Ali” at 97.5FM WABB in Mobile, Ala., which led to her being listed as one of the “Top 100 Women in Radio” on The Regis and Kelly Show.

Ali’s says her time at GC gave her the direction and experience to get ahead. Her advice to those chasing a career in mass communication is to “learn everything you can with every resource you have NOW because once you’re out there you are expected to know it.”

 

Sarah (Parillo) Heidlberg
GC Class of 2008

By Meredith Barnes

Concentration: Advertising
                                                                    Sarah

Since obtaining a position at Ogilvy Public Relations, one of the largest PR firms in the country, Mass Communication alumni Sarah Heidlberg has learned that it is “important for everyone in the industry to know what is going on because it is your job to stay up to date.” The competitive nature of the public relations industry requires practitioners who assume this kind of responsibility.

         Sarah currently curates social media for Ogilvy. This company deals with global 100 gas and oil clients, government clients, and healthcare clients. She monitors the media by actively listening to the public’s response to her clients’ brands, services, and products.

         Sarah’s experiences at GC prepared her for real world. Although graduating in 2008 with a concentration in advertising, she soon discovered that her education in the broader field of strategic communication also prepared her for this satisfying career in public relations. 


Natalee Mayo
GC Class of 2008

By Meredith Barnes

Concentration: Advertising & PR
Natalee

To call Natalee Mayo’s career “exciting” would be an understatement. Natalee spends her workdays traveling the country, touring one state at a time and positioning herself as the face of the many brands she represents. In just 11 months, Natalee visited 43 States where she immersed herself in sports games, trade fairs, and many other events to share and market various products.

         This all began with an internship at Verizon Wireless. This was the stepping stone that allowed her to branch out into an area of the industry called Experiential Marketing. Her current title is “Tour Manager” for a company called On Board Experiential Marketing. The company contracts her out on these adventures which can last just a few weeks of even several months. She is currently driving through the streets of Texas in a 26-foot-long truck carrying and distributing sample upon sample of Airborne, an over the counter medicine used to boost the human immune system.

         Natalee’s favorite experience thus far in her career was with “Live Like a Champion.” On this tour Natalee coursed through California for 4 months and attended numerous Elementary schools to promote a healthy and active lifestyle for kids. She says her favorite aspect of her job is that “every day is different, and there are always new people to meet and new places to go.”

         Natalee compares her environment at GC to her current work environment. Because of the size of the classes at Georgia College, Natalee was able to get one-on-one time with students and teachers which enabled her to share ideas and work as a team. These relationships were both professional and friendly. She has found similar fortune with her chosen career. Natalee says. “I valued having that in college and I value having it now.”

 

Kyle Burger
GC Class of 2008

By Meredith Barnes

Concentration: Broadcast & PR

Kyle

The Braves versus Astros divisional series, the 2006 Orange Bowl, the 2006 Florida Gators’ National Championship, and the 2009 Alabama versus Texas National Championship are just a few of the sporting events MSCM Alumni Kyle Burger has had the opportunity to attend and broadcast live on television since he graduated from GC in 2008.

 

Kyle started out of college with broadcast and public relations concentration, although he did not find immediate fortune in obtaining a job in this field. The first 4 months prior to graduation were spent selling oil changes door-to-door and working as a dog groomer. He then found his first opportunity working at a station with a designated market area (DMA) of 159, a small station located in the basement of a house. His first big opportunity came when he received a call from WAAY 31 in Huntsville, Alabama; DMA 80. He signed and fulfilled a 5-year contract as sports anchor. When the station had to cut back on sports coverage, Kyle found himself producing a segment called  ”Burger Bytes,” which consisted of sports entertainment “bytes.”

 

This program successfully took off and followed him to his current position as sports anchor for WVTM-TV (NBC) in Birmingham, Alabama, which holds the highest market level at this point in his career at DMA 39. Kyle plans to continue working in this field, and hopes to continue in sports broadcast as he moves through the market.

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