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Founding Board

JaLynn Hudnall,
Heart of Georgia Energy Coalition,
Warner Robins, Georgia

Mrs. Hudnall is a Consultant and Owner of Ravenwood Forest Consulting in Warner Robins, Georgia. Mrs. Hudnall is an accomplished professional writer, with a specialty in marketing and business plans, grant writing, and very complex technical environmental documents like hazardous waste management plans, accident prevention plans, etc. In fact, she was nominated for the 2010 Pulitzer Prize in Journalism.

Mrs. Hudnall provides technical assistance as a contracts coordinator for projects that require the review of documents; evaluation of ongoing action plans; develop briefing materials; ongoing status reports; preparing cost estimates; and the preparation of technical memorandums. She is an award winning marketing and business professional with experience creating and implementing consistently successful, innovative marketing strategies designed to achieve established goals while maximizing overall marketing efforts and resources.

Mrs. Hudnall has held various positions in her 17-year career, but has always worked in marketing and public relations. She quoted her father as saying, “My father told me growing up, there are two kinds of people, ‘people’ people and ‘thing’ people,” she stated “I have always been a people person.”

Mrs. Hudnall is especially experienced in soliciting, evaluating, negotiating, and awarding contracts with other commercial organizations, educational institutions, nonprofit organizations, and State and local governments, which makes her an exceptional resource for the Shades of Green Board.


Gerri McCord,
Director of the Ruth Hartley Women's Center,
Macon Georgia

Mrs. McCord received a Bachelor of Business Administration and Marketing from Pace University and a Master of Public Administration – Administrative Systems from Georgia College. As a founding Board member, Mrs. McCord has been involved with GC Shades of Green since its inception. When asked her thoughts about Shades of Green she stated, “As employers look for ways to become more environmentally responsible, there will be a growing need for employees who can support these sustainable business practices. Shades of Green is designed to introduce GC students to these emerging professional opportunities; accordingly, who better to network with than professionals currently working in the field.”


Dr. Doreen (Dee) Sams,
Associate Marketing Professor, J. Whitney Bunting College of Business
Undergraduate Research and Creative Endeavors Faculty Coordinator

Dr. Sams is an Associate Professor of Marketing in the Marketing Department of the J. Whitney Bunting College of Business at Georgia College. Dr. Sams received her Ph.D. in Marketing from the University of South Florida (USF) in 2005. Dr. Sams has held visiting professor and instructor positions at the University of South Florida, Lakeland, St. Petersburg and Tampa campuses before joining Georgia College. She attended the University of Costa Rica as part of her MBA program at the University of South Florida, which she received in 1999.

Dr. Sams is a member of the following: the Academy of Marketing Science, American Marketing Association, American Marketing Association, Direct Marketing Association, Georgia Association of Marketing Educators, Middle Atlantic and New England Council for Canadian Studies, National Wildlife Federation, Society for Marketing Advances, Southern Association of Canadian Studies, Women’s Leadership Forum. She is also a member of Beta Gamma Sigma, Golden Key, Alpha Sigma Lambda, Omicron Delta Kappa National Leadership Honor Society, Phi Kappa Phi honor societies, and the Deans' List of Scholars at the University of South Florida, Tampa.

Dr. Sams served on the GC Sustainability Council since 2009 until 2013. In 2014, she published an invited chapter from Editor (Dr. Walter Leal): Sustainable Water Use and Management: Examples of New Approaches and Perspectives, Springer, developed a special session for the Society of Marketing Advances on Sustainability in 2010 and another for Marketing Management Association 2012. She received the 2011 Hometown Heroes “Go Green” award sponsored by GEICO and the American Red Cross for her work in sustainability and was nominated for the "Aspen Institute Beyond the Pinstripes Pioneer Faculty Award." She has published at conferences and in academic journals research in the area of sustainability.

Although Dr. Sams publishes in other academic area, she has several works focusing on sustainability: a paper in the final development stages with JaLynn Hudnall – “A Holistic Perspective of Before and After Market Sustainability Paradigms: Influences on Sustainability Choices;” She is also the co-author with researchers in Canada and Mexico of “Across the great divide: Management, culture, and sustainability across NAFTA region” published in the Journal of Academic and Business Ethics; and co-authored with JaLynn Hudnall, of Ravenwood Forest Consulting, and Emily Scarboro, a Senior and Marketing major at GC of “Before and Aftermarket Sustainability Lifecycle: The Shades of Green,” presented at the SOBIE Conference in 2011. She currently has two other sustainability research projects in progress.

She is well read on sustainability and attends workshops such as the Sustainability Across the Curriculum Train the Trainer Workshop held in 2011 at Agnes Scott College in Atlanta, Georgia. Dr. Sams has also experience in the development and supervision of many large events for organizations such as the Boys and Girls Club, churches, GC Dress for Success, Girl Scouts camps, NAMI, PAL Football and others. This experience is important to SOG initiatives.


Ron Smith, Lecturer,
J. Whitney Bunting College of Business,
Georgia College

During hisyears of experience in the Marketing and Business Developmentdisciplines, Ron has successfully demonstrated the aptitude,technical knowledge of, and continued passion for marketing,business and product development, branding, and integrated marketing communications.

Functional areas to which he has contributed include:

  • Global Matrix Team Organization
  • Business Team Membership
  • General Marketing Management
  • Product Management
  • New Product Development & Launch
  • Branding & Integrated Marketing Communications
  • Customer Service & Sales Administration Management
  • Building and Leading Marketing Teams

Prior to coming to Georgia College and State University Ron’s most recent experience includes serving as the Director of Marketing for Blue Bird Corporation, a leading manufacturer of school and activity buses in Fort Valley, Georgia.  His assignments beyond the job description included championing the product development and launch of the first OEM propane alternative fueled Green school bus in the industry, the Blue Bird Propane-Powered Vision School Bus.  The Green Bus quickly penetrated 17 States and 3 Provinces of Canada gaining $90 million in sales revenue.  Ron was also a contributing member of Blue Bird’s engineering based Product Review Board, active with the Dealer Advisory Council, responsible for coordinating sales & marketing presentations across North America, acted as Blue Bird Corporation’s representative to the school bus industry trade associations, and had the responsibility for Branding, Media, Product Management, Public Relations, Industry Trade Shows, Conferences, Sales Administration and Sponsorships.

Previous to joining Blue Bird, Ron was Director of Marketing for Sika Corporation, a global matrix organization and leading manufacturer and supplier of Specialty Chemicals Adhesives, Bonding Materials and Sealants for the Automotive OEM, OES and Aftermarket, Bus, Truck, Rail and Marine, Metal Building, Appliance & Components, and Building Materials markets.  Ron was hands-on in global and local product expert teams, the stage-gate product development process, established the marketing department, planned and executed all integrated marketing communications activities, and led new market research and product development efforts which resulted in the launch of seven new technologies, penetration of five new markets and double digit growth in each of his four years. 

Other product marketing positions have included Plastics Research, ABTCO Building Products, and Stanley Home Automation and Door Systems Divisions of The Stanley Works.

Ron earned his MBA and BSBA with a Marketing concentration from Lawrence Technological University, Southfield, Michigan.  He served four years with pride in the U.S. Air Force as an Avionics Technician and currently resides with his wife Susan in Macon, Georgia.  Ron and his wife are active in St. Joseph Catholic Church in Macon.  They live on a golf course so a little golf is played.  They also enjoy Ballroom Dancing and Ron is a Board Member of the Greater Macon Chapter of USA Dance for which he also acts as an assistant instructor in beginning bronze level ballroom dance instruction, leads member satisfaction surveys, and maintains the chapter’s Web site.


Phil Sams, Senior Technical Trainer with Axeda,
Foxboro Mass

Mr. Philip (Phil) Sams lives in Milledgeville in central Georgia. Phil holds a Master in Management Information Systems from the University of South Florida and a BS in Computer Science from East Tennessee State Univeristy. Phil has over 30 years experience in quality assurance, automated testing, and load and performance testing. He holds several certifications in his field. He has taught internationally in Costa Rica, England, Germany, and the Netherlands. He is very involved in sustainability and preserving/improving the environment as a member of the Board of Directors for GC Shades of Green. 


Lori Strawder, Assistant Director for Sustainability, Georgia College

Lori Strawder is the Assistant Director for Sustainability of the Facilities Operations at Georgia College. She has been at Georgia College for 15 years and has worked for Facilities Operations for 9 years. She is an adjunct instructor for the Information System & Computer Science Department in the College of Business and has taught Computers in Business since 2008. Ms. Strawder received a B.A. in History and a B.G.S. in General Studies from Valdosta State University. She received a Masters in Management Information Systems and a Masters in Public Administration from Georgia College. Ms. Strawder has served on the Georgia College Sustainability Council since 2012 and as vice chair since 2013. Current memberships include the Georgia College Campus Green Initiative Fund Committee (formerly Student Green Fee Committee), the Georgia Campus Sustainability Network, Georgia Recycling Coalition, US Green Building Council, US Zero Waste Business Council and the Association for the Advancement of Sustainability in Higher Education. Other committee work has included the Environment and Sustainable Management System Committee where she served as co-chair, and the Campus Sustainability Planning Committee where she served as chair. Ms. Strawder currently serves as a board member for Shades of Green.



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