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Founding Board


JaLynn Hudnall, Heart of Georgia Energy Coalition, Warner Robins, Ga.

Mrs. Hudnall is a Consultant and Owner of Ravenwood Forest Consulting in Warner Robins, Georgia. Mrs. Hudnall is an accomplished professional writer, with a specialty in marketing and business plans, grant writing, and very complex technical environmental documents like hazardous waste management plans, accident prevention plans, etc. In fact, she was nominated for the 2010 Pulitzer Prize in Journalism.

Mrs. Hudnall provides technical assistance as a contracts coordinator for projects that require the review of documents; evaluation of ongoing action plans; develop briefing materials; ongoing status reports; preparing cost estimates; and the preparation of technical memorandums. She is an award winning marketing and business professional with experience creating and implementing consistently successful, innovative marketing strategies designed to achieve established goals while maximizing overall marketing efforts and resources.

Mrs. Hudnall has held various positions in her 17-year career, but has always worked in marketing and public relations. She quoted her father as saying, “My father told me growing up, there are two kinds of people, ‘people’ people and ‘thing’ people,” she stated “I have always been a people person.”

Mrs. Hudnall is especially experienced in soliciting, evaluating, negotiating, and awarding contracts with other commercial organizations, educational institutions, nonprofit organizations, and State and local governments, which makes her an exceptional resource for the Shades of Green Board.


Gerri McCord, Retired Career Advisor, GC, J. Whitney Bunting College of Business

 Mrs. McCord received a Bachelor of Business Administration and Marketing from Pace University and a Master of Public Administration – Administrative Systems from Georgia College. As a founding Board member, Mrs. McCord has been involved with GC Shades of Green since its inception. When asked her thoughts about Shades of Green she stated, “As employers look for ways to become more environmentally responsible, there will be a growing need for employees who can support these sustainable business practices. Shades of Green is designed to introduce GC students to these emerging professional opportunities; accordingly, who better to network with than professionals currently working in the field.”


Dr. Doreen (Dee) Sams, Associate Marketing Professor, J. Whitney Bunting College of Business & Education Chair  GC Sustainability Council

Dr. Sams is an Associate Professor of Marketing in the Marketing Department of the J. Whitney Bunting College of Business at Georgia College. Dr. Sams received her Ph.D. in Marketing from the University of South Florida (USF) in 2005.  Dr. Sams has held visiting professor and instructor positions at the University of South Florida, Lakeland, St. Petersburg and Tampa campuses before joining Georgia College and State University. She attended the University of Costa Rica as part of her MBA program at the University of South Florida, which she received in 1999.

Dr. Sams is a member of the following: the Academy of Marketing Science, American Marketing Association, American Marketing Association, Direct Marketing Association, Georgia Association of Marketing Educators, Middle Atlantic & New England Council for Canadian Studies, National Wildlife Federation, Society for Marketing Advances, Southern Association of Canadian Studies, Women’s Leadership Forum. She is also a member of Beta Gamma Sigma, Golden Key, Alpha Sigma Lambda, Omicron Delta Kappa National Leadership Honor Society, Phi Kappa Phi honor societies, and the Deans' List of Scholars at the University of South Florida, Tampa.

Dr. Sams has served on the GC Sustainability Council since 2009 and developed a special session for the Society of Marketing Advances on Sustainability in 2010 and another for Marketing Management Association 2012. She received the 2011 Hometown Heroes “Go Green” award sponsored by Geico and the American Red Cross for her work in sustainability and was nominated for the Aspen Institute Beyond the Pinstripes Pioneer Faculty Award. She has published at conferences and in academic journals research in the area of sustainability.

Although Dr. Sams publishes in other academic area, she has several works focusing on sustainability: a paper in the final development stages with JaLynn Hudnall – “A Holistic Perspective of Before and After Market Sustainability Paradigms: Influences on Sustainability Choices;” She is also the co-author with researchers in Canada and Mexico of “Across the great divide: Management, culture, and sustainability across NAFTA region” published in the Journal of Academic and Business Ethics; and co-authored with JaLynn Hudnall, of Ravenwood Forest Consulting, and Emily Scarboro, a Senior and Marketing major at GC of “Before and Aftermarket Sustainability Lifecycle: The Shades of Green,” presented at the SOBIE Conference in 2011. She currently has two other sustainability research projects in progress.

She is well read on sustainability and attends workshops such as the Sustainability Across the Curriculum Train the Trainer Workshop held in 2011 at Agnes Scott College in Atlanta, Georgia. Dr. Sams has also experience in the development and supervision of many large events for organizations such as the Boys and Girls Club, churches, GC Dress for Success, Girl Scouts camps, NAMI, PAL Football and others. This experience is important to SOG initiatives.


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