Marketing Advisory Board
Maxwell Pichan, Board Chair
Title: Account Executive & Consultant
Education: BBA, Georgia College & State University, 2012
Maxwell works with clients to develop and execute on their digital strategy. During election season, he consults on political communication and strategy
Jeff Bartholomew, Past Board Chair
Title: Owner & Coach
Organization: Peak Business Coaching
Education: BBA, Marketing & Finance, University of Cincinnati, 1983
Jeff owns a business coaching practice in Atlanta aligned with Brian Tracy and FocalPoint Business Coaching. His practice revolves around helping business owners gain control of their time, improve their effectiveness, grow their sales and increase company profitability. Jeff also helps organization’s owners define and develop business exit strategies.
Title: Social Media Coordinator – Team Lead
Education: BBA, Marketing, Georgia College & State University, 2014
Qiigo is a digital marketing agency focused on building brand unity and success by helping national brands and their franchises get found locally. Olivia's team designs, creates, and manages promotions and Social ads campaigns for multi-location brands in the United States and Canada.
Title: Senior Radio & Digital Advertising/Marketing Representative
Education: Bachelors Degree in Business, Management, Marketing and Related Support Services, Georgia College & State University
Experienced Senior Account Executive with a demonstrated history of working in the broadcast & digital media industry. Skilled in Nonprofit Organizations, Advertising Sales, Integrated Marketing, Advertising, and Sales. Most importantly help businesses differentiate themselves and grow their business by creating exposure in the market.
Title: Financial Advisor and Partner
Organization:The Piedmont Group of Atlanta, LLC
Education: BA in Entrepreneurial Management and Economics, Mercer University
Along with a team of professionals, Alan offers guidance to his clients to help them reach their financial goals. He is licensed to sell insurance in: Alabama, California (0I83146), Colorado, Washington DC, Florida, Georgia, North Carolina, and Texas and securities in: Georgia and Alabama. Alan is a registered representative of and offer securities through MML Investors Services, LLC, member SIPC (www.sipc.org).
Title: Vice President of Marketing, Partner
Organization: Lenz, A Marketing Agency
Education: BA, Journalism, University of Georgia; MBA, Georgia College & State University, 2015
Mike directs client marketing at Lenz, an integrated agency specializing in marketing healthcare groups, non-profits, and small businesses. He is program director for Lenz's two radio programs, and founder of Amplify My Community, a non-profit that gives fundraising concerts to support local organizations fighting poverty in various cities. Mike is a singer, songwriter, and musician who performs regularly and has released several albums.
Emily Scarboro Dedecker
Title: Communications and Leisure Coordinator
Organization:The Ritz-Carlton Hotel Company, LLC
Education: BBA, Marketing, Georgia College & State University, 2011
Emily assists with the development and implantation of marketing and social media efforts per brand standards. Maintains The Ritz-Carlton Reynolds, Lake Oconee's website to further drive bookings and increase awareness of the property and local community to our target audience. Assist with the creative advertisements and marketing pieces that are distributed both internally, within the hotel and to our top local and national markets. Help with the development of packages from an operational standpoint and also from a marketing perspective. On occasion, organize filming for local and national television and photo shoots. Her secondary job is to assist the Leisure Sales Manager with Travel Agencies and their clients. I assist with booking clients at the resort, tracking trends; organize their itineraries and communicating to the hotel of their arrival. Daily work duties include: assisting the sales team with manager specific collateral, social media i.e. Facebook, Twitter, Pinterest, maintaining the hotels website, assist travel agents with their clients and support both the Communications Manager and Leisure Sales Manager.
Araba O. Dowell
Organization:Seven Sages Marketing & Communications
Education: Emory University
An experienced communications strategist with an instinct for the marketplace, Araba has helped more than 20 companies position themselves more competitively throughout my career by:
- Creating dynamic corporate communications programming, driving business results
- Nurturing key media and social media relationships, securing quality coverage
- Motivating and directing team members to achieve optimal results, developing leaders
Title: Associate Manager, Merchandising
Organization: Arby’s Restaurant Group, Inc.
Education: BBA, Marketing, Georgia College & State University, 2013
Kyle's experience is founded in market research and traditional marketing. Currently, he executes the development of merchandising materials for in-restaurant national marketing programs including food photography, menu boards, window clings, banners, posters, coupons, and signage. He is also responsible for the approval of all marketing materials generated by franchisees, as well as, processing creative asset requests. Kyle curates a database of all digital assets and performs budget tracking analysis.
Gabby Shaw (formerly Acuna)
Title: Director of Marketing
Education: BBA, Marketing, Georgia College & State University, 2009
Gabby is a data-driven strategist with experience in digital marketing, customer relationship management, and business intelligence. She has a passion for understanding user experiences with a focus on utilizing multi-channel marketing initiatives to drive consumer demand through the digital ecosystem. Gabby joined Gallopade International, a children’s book publisher, in 2016 to lead their marketing efforts across all channels.
Title: Vice President of Sales
Organization: PossibleNOW, Inc.
Education: BBA, Marketing and Management, Georgia College & State University, 2007
Rob joined PossibleNOW in 2008. PossibleNOW is the leader in enterprise privacy and preference management, serving many of the world’s largest brands. Responsibilities include revenue objectives, partner and industry relations, and speaking to leading technology providers and trade associations. He is a believer in how culture, leadership, and innovation-driven business value in the SaaS and marketing automation fields
Title: Account Executive
Organization: GRB Financial Services at Sales Force
Education: BBA, Marketing Georgia College & State University, 2011
An individual with demonstrated abilities in identifying business and marketing opportunities, developing innovative and cost effective solutions along with the ability to motivate and instruct people in successful completion of tasks, analyzing critical business requirements, identifying deficiencies, and potential opportunities.
Specialties: Marketing Techniques, Training & Team Building, Product Development, Relationship Building, Advertising Campaigns, Task Identification, Public Speaking, and Computer Skills