B.B.A. DEGREE WITH A MAJOR IN MARKETING

CAREER INFORMATION

The Marketing program prepares students for marketing and sales careers at the operational and managerial level. The curriculum also prepares students for advanced graduate work.

NOTE: Marketing majors may take ECON 2106 instead of ECON 2100 in Area E, and complete the remaining hours required in Area F with a 1000-4000 level elective. MATH 2600 is a prerequisite for MGMT 3101 and should be taken for Area D Math.

Areas A-E (See Core section of this Catalog)

42 semester hours

Area F

18 semester hours

ACCT 2101

Accounting Principles I

(3 hours)

ACCT 2102

Accounting Principles II

(3 hours)

ECON 2106

Principles of Microeconomics or 3 hours of 1000-4000 level elective if ECON 2106 is used in Area E.

(3 hours)

ECON 2105

Principles of Macroeconomics

(3 hours)

CBIS 2215

Introduction to Computers in Business

(3 hours)

BCOM 2285

Business Communication and Reports

(3 hours)

Major Requirements

60 semester hours

Business Degree Major Requirements

36 semester hours

1.

LENB 3135

Legal Environment of Business

(3 hours)

2.

MGMT 3101

Applied Business Statistics

(3 hours)

3.

MGMT 3141

Principles of Management

(3 hours)

4.

MKTG 3161

Principles of Marketing

(3 hours)

5.

FINC 3131

Business Finance I

(3 hours)

6.

MGMT 3165

Operations Management

(3 hours)

7.

MGMT 4195

Strategic Management

(3 hours)

8

MKTG 3172

Business Ethics

(3 hours)

9.

INTERNATIONAL REQUIREMENTS— Pick one

MKTG 3180 or MKTG 4175 (Preferred) or one of these approved courses:

ACCT 3110, BCOM 4283, CBIS 4215, ECON 3220, FINC 3240, or MGMT 4145

(3 hours)

Marketing Major Requirements

24 semester hours

1.

MKTG 3162

Consumer Behavior

(3 hours)

2.

MKTG 4161

Marketing Research

(3 hours)

3.

MKTG 4166

Marketing Promotion

(3 hours)

4.

MKTG 4198

Strategic Marketing

(3 hours)

5.

Select two courses from the following:

(6 hours)

MKTG 3167

Retailing

(3 hours)

MKTG 3168

Sports Marketing

(3 hours)

MKTG 3170

Professional Selling

(3 hours)

MKTG 3180

International Marketing Environment

(3 hours)

MKTG 4164

Sales Management

(3 hours)

MKTG 4165

Small Business Institute

(3 hours)

MKTG 4175

International Marketing Strategies

(3 hours)

MKTG 4176

Services Marketing

(3 hours)

MKTG 4505

Special Topics

(3 hours)

MKTG 4605

Internship and/or Cooperative Education

(3 hours)

MKTG 4805

Independent Study

(3 hours)

MKTG 4980

Study Abroad

(3 hours)

6.

Two 3000-4000 level business electives

(6 hours)

Elective

9 hours

Total

120 semester hours

Electives / Other Requirements

 

BIDS 1705 or GCSU 0001

First Year Academic Seminar

 

NOTES:

  • A grade of "C" or better is required in all Marketing courses counting toward a degree in marketing in order to graduate.
  • Any First Year Academic Seminar may be substituted for BIDS 1705 or GCSU 0001.
  • To graduate, students must also fulfill other requirements specified in the Graduation Requirements Section of the Catalog.


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