Georgia College and State University
Georgia College and State University » GRADUATE COURSE DESCRIPTIONS » COURSES » INFORMATION SYSTEMS/COMMUNICATIONS (ISC) » BUAD 6622. STRATEGIC COMMUNICATION. (3-0-3)
BUAD 6622. STRATEGIC COMMUNICATION. (3-0-3)
Prerequisites: BCOM 6611 and MGMT 6673. A study of the nature, functions, and dynamics of strategic business communication. This course examines models of communication and their relationship to leadership and management styles. The theories presented are applied in various situations experienced at the managerial level in today’s global business environment. Included is a study of the verbal, nonverbal, and listening issues encountered when communicating with a diverse workforce.