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Georgia College and State University » GRADUATE COURSE DESCRIPTIONS » COURSES » MARKETING (MKTG) » MKTG 5161+. MARKETING AND DISTRIBUTION THEORY. (3-0-3)
MKTG 5161+. MARKETING AND DISTRIBUTION THEORY. (3-0-3)
An analysis of the basic principles of marketing and its environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities on a local, national, and international scale.