MKTG 6681. MARKETING AND PRODUCT DEVELOPMENT. (3-0-3)

This course provides the foundation for marketing, a marketing plan, and specifically for the

development of a unique product/service offering. Topics of study include the Four P’s of Marketing,

with emphasis placed specifically on Product, the bundle of attributes given in a marketing exchange.

Georgia College & State University • 231 W. Hancock St. • Milledgeville, GA 31061 • 1-800-342-0471 ; (478)445-5004 • admissions@gcsu.edu