Georgia College and State University
Georgia College » GRADUATE COURSE DESCRIPTIONS » COURSES » MARKETING (MKTG) » MKTG 6805. INDEPENDENT STUDY. (3-0-3)
MKTG 6805. INDEPENDENT STUDY. (3-0-3)
*or approved undergraduate equivalent
+students with an approved undergraduate equivalent should not enroll in this course.
MKTG 6930. APPLIED MARKETING. (3-0-3)
Prerequisites: College-Level Statistics and College-Level Economics. The course applies essential marketing concepts with the goal of achieving a competitive advantage for businesses in the marketplace. Topics of study include strategic marketing and its environment, marketing research, targeting and segmentation, consumer behavior, product and pricing decisions, distribution, and promotions including Integrated Marketing Communications activities.