Georgia College and State University
Georgia College and State University » UNDERGRADUATE COURSE DESCRIPTIONS » MARKETING (MKTG) » MKTG 3161. PRINCIPLES OF MARKETING. (3-0-3)
MKTG 3161. PRINCIPLES OF MARKETING. (3-0-3)
Prerequisites: ECON 2105 and 2106. An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities on a local, national, and international scale.