Georgia College and State University
Georgia College and State University » UNDERGRADUATE COURSE DESCRIPTIONS » MARKETING (MKTG) » MKTG 3180. INTERNATIONAL MARKETING ENVIRONMENT. (3-0-3)
MKTG 3180. INTERNATIONAL MARKETING ENVIRONMENT. (3-0-3)
Prerequisite: ECON 2105 and 2106. This junior level course will introduce students to the global marketing environment. It will discuss the differences faced in international marketing environments, the overall strategies companies can take, and the fundamental alternatives for operating abroad.