Georgia College and State University
Georgia College and State University » UNDERGRADUATE COURSE DESCRIPTIONS » MASS COMMUNICATION (MSCM) » MSCM 3332. ADVERTISING MANAGEMENT. (3-0-3) FALL
MSCM 3332. ADVERTISING MANAGEMENT. (3-0-3) FALL
Prerequisites: MSCM 3330 or permission of instructor. The study of procedures for developing objectives and selling media space and time: strategy, training, and preparation.