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MKTG 3161. PRINCIPLES OF MARKETING. (3-0-3)

Prerequisites: ECON 2100, ECON 2105 and 2106. An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities on a local, national, and international scale.

Georgia College & State University • 231 W. Hancock St. • Milledgeville, GA 31061 • 1-800-342-0471 ; (478)445-5004 • admissions@gcsu.edu