Georgia College and State University
Georgia College » UNDERGRADUATE COURSE DESCRIPTIONS » MASS COMMUNICATION (MSCM) » MSCM 3330. PRINCIPLES OF ADVERTISING. (3-0-3) FALL
MSCM 3330. PRINCIPLES OF ADVERTISING. (3-0-3) FALL
Prerequisites: MSCM 2200 or permission of instructor. Review of the contribution made by advertising to the United States economy and of advertising principles and practices as applied to mass media.