Georgia College and State University
Georgia College and State University » GRADUATE COURSE DESCRIPTIONS » COURSES » MARKETING (MKTG) » MKTG 6682. PROMOTIONAL STRATEGIES. (1.5-0-1.5)
MKTG 6682. PROMOTIONAL STRATEGIES. (1.5-0-1.5)
Prerequisite: MKTG 6681. This course provides a comprehensive framework for the promotional efforts of marketing. Through this course student will develop a comprehensive Integrated Marketing Communications (IMC) Plan, integral to the business plan for a unique product service offering.