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Prerequisite: "C" or better in MKTG 3161 and junior standing. A study of the role of services in the economy. The course focuses on the unique characteristics of services and explores the special considerations needed in developing a marketing mix for services as well as the role of technology in service delivery.

Georgia College & State University • 231 W. Hancock St. • Milledgeville, GA 31061 • 1-800-342-0471 ; (478)445-5004 •