Course Link pop-ups require javascript, but without, links simply open target page as expected

Undergraduate Catalog

Catalog Search

Catalog links

print page


Prerequisites: MKTG 3161, MKTG 3162, MKTG 4161, MKTG 4166, and last semester senior standing. A study of the marketing environment. Application of the development of marketing plans and strategies that integrate ethical and social responsibility across a range of marketing problems including the four P's of marketing, global, and service issues, through the use of cases and hands-on experience with real clients. The senior marketing exit exam is integrated into this class.

Georgia College & State University • 231 W. Hancock St. • Milledgeville, GA 31061 • 1-800-342-0471 ; (478)445-5004 •