GC Nudge Unit

Instructor(s): Chris Clark, Professor of Economics and Diana Young, Associate Professor of Psychology

Instructor(s) home department(s): Economics, Psychological Science


The Georgia College Nudge Unit is a student driven organization applying behavioral economic principles to solve problems for local businesses and organizations in Middle Georgia. In exchange for tailored, empirically supported solutions, student members gain the experience of exercising classroom knowledge in the real world.

Issues Involved or Addressed

In recent years, the GC Nudge Unit has consulted with multiple campus partners: the GC Office of Sustainability (recycling efforts), GC Auxiliary Services (employee absenteeism), GC Retention Committee (factors influencing student retention), the Learning Center (student engagement with Learning Center resources), and University Housing (student participation in weekend programming). The GC Nudge Unit is excited to collaborate with businesses and non-profit organizations throughout Middle Georgia in the future.

Methods & Technologies: (10 maximum)

  1. Statistics
  2. Econometrics
  3. Behavioral economics
  4. Survey construction
  5. Experimental design
  6. Consultation


Majors You’re looking for on this team

  • Economics
  • Psychology
  • Finance

Preferred interests and preparation

  • Examples: Behavioral economics, applied psychological research
  • Economics and Psychology:  Background/interest in behavioral economics. 
  • Economics and Psychology:  Experience with or willingness to learn behavioral economics, econometrics.