Mission & Implications

Vision Statement

The J. Whitney Bunting College of Business and Technology aspires to be the preeminent business school among public liberal arts colleges and universities by delivering innovative programs of excellence.

Mission Statement

The mission of the J. Whitney Bunting College of Business and Technology is to develop agile business professionals and socially responsible citizen leaders who embrace intellectual inquiry through critical and analytical thinking, quantitative reasoning, technical competence, and effective communication, while building upon the attributes of a public liberal arts education.

Implications of the Mission

The faculty of the J. Whitney Bunting College of Business and Technology define a liberal arts education as an ethos that develops capable intellectual processes that prepare students for leadership, life-long learning, civic engagement, and continuous professional development. Our student-faculty interactions foster attributes such as openness to inquiry and discovery, the consideration of challenging questions, and the reassessment of one’s position based on fact. These attributes are embedded across the curriculum. 

Our goal is to prepare students to compete by developing their intellectual processes through experiential learning that bridges theory with practice. We teach our students to think, communicate, and analyze effectively within a global context.

Guiding Values

  • Respect for Others
  • Open communication and transparency
  • Ethical behavior
  • Diversity, equity, and inclusion
  • Social responsibility
  • Technology acumen
  • Entrepreneurial mindset
  • Global perspective