Mission & Implications

Vision Statement

The J. Whitney Bunting College of Business aspires to be the preeminent business school within public liberal arts colleges and universities by delivering programs of excellence.

Mission Statement

The mission of the J. Whitney Bunting College of Business is to develop business professionals who embrace intellectual inquiry through critical and analytical thinking, quantitative reasoning, and effective communication, while building upon the attributes of a liberal arts education.

Implications of the Mission

The faculty of the J. Whitney Bunting College of Business defines a liberal arts education as an ethos that develops capable intellectual processes beyond vocational skills.  Our student-faculty interactions foster attributes such as openness to inquiry and discovery, considering difficult questions, and re-assessing one’s position based on fact. These attributes are embedded across the curriculum. 

Our goal is to prepare students to compete by developing their intellectual processes.  We teach our students to think, communicate, and analyze effectively within a global context. 

Guiding Values

We value the following hallmarks of a Georgia College liberal arts education:

  • Respect for others
  • Open and transparent communication
  • Ethical behavior
  • Diversity and inclusiveness
  • Social responsibility.