B.B.A. DEGREE WITH A MAJOR IN MARKETING

CAREER INFORMATION

The Marketing program prepares students for marketing and sales careers at the operational and managerial level. The curriculum also prepares students for advanced graduate work.

NOTE: Marketing majors should take ECON 2106 for Area E and not take ECON 2100. MATH 2600 is a prerequisite for MGMT 3101 and should be taken for Area D Math.


Areas A-E (See Core section of this Catalog)						42 semester hours
Area F				18 semester hours
ACCT 2101				Accounting Principles I		(3 hours)
ACCT 2102				Accounting Principles II		(3 hours)
ECON 2106				Principles of Microeconomics or 3 hours of 1000-4000 level elective if ECON 2106 is used in Area E.		(3 hours)
ECON 2105				Principles of Macroeconomics		(3 hours)
CBIS 2220				Principles of Information Systems		(3 hours)
BCOM 2285				Business Communication and Reports		(3 hours)
Major Requirements					60 semester hours
Business Degree Major Requirements						36 semester hours
1.		LENB 3135		Legal Environment of Business		(3 hours)
2.		MGMT 3101		Applied Business Statistics		(3 hours)
3.		MGMT 3141		Principles of Management		(3 hours)
4.		MKTG 3161		Principles of Marketing		(3 hours)
5.		FINC 3131		Business Finance I		(3 hours)
6.		MGMT 3165		Operations Management		(3 hours)
7.		MGMT 4195		Strategic Management		(3 hours)
8		MKTG 3172		Business Ethics		(3 hours)
9.		INTERNATIONAL REQUIREMENTS— Pick one MKTG 3180 or MKTG 4175 (Preferred) or one of these approved courses: ACCT 3110, BCOM 4283, CBIS 4215, ECON 3220, FINC 3240, or MGMT 4145				(3 hours)
Marketing Major Requirements						24 semester hours
1.	MKTG 3162		Consumer Behavior			(3 hours)
2.	MKTG 4161		Marketing Research			(3 hours)
3.	MKTG 4166		Marketing Promotion			(3 hours)
4.	MKTG 4198		Strategic Marketing			(3 hours)
5.			Select two courses from the following:			(6 hours)
MKTG 3167			Retailing			(3 hours)
MKTG 3168			Sports Marketing			(3 hours)
MKTG 3170			Professional Selling			(3 hours)
MKTG 3180			International Marketing Environment			(3 hours)
MKTG 4164			Sales Management			(3 hours)
MKTG 4165			Small Business Institute			(3 hours)
MKTG 4175			International Marketing Strategies			(3 hours)
MKTG 4176			Services Marketing			(3 hours)
MKTG 4505			Special Topics			(3 hours)
MKTG 4605			Internship and/or Cooperative Education			(3 hours)
MKTG 4805			Independent Study			(3 hours)
MKTG 4980			Study Abroad			(3 hours)
Electives						(6 hours)
Total			120 semester hours

Electives / Other Requirements

BIDS 1705 or GCSU 0001

First Year Academic Seminar

NOTES:

A grade of "C" or better is required in all courses included in the 24 semester hours of Marketing Major Requirements, to include the 6 hours of 3000-4000 level business electives.
Any First Year Academic Seminar may be substituted for BIDS 1705 or GCSU 0001.
To graduate, students must also fulfill other requirements specified in the Graduation Requirements Section of the Catalog.